2009 Teradata PARTNERS User Group Conference & Expo: Full Event List

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Note: Number of attendees reflects schedules created not registrations.

Sunday, October 18
8:30am - 11:30am	W	Application of Teradata Geospatial << less at Maryland A
About Business Intelligence typically focuses on the 'what' 'when' and 'who'. Enhancing your BI with Geospatial Analysis adds the very valuable "where" dimension that enhances the insight from your existing data. Although 80% of all data stored in corporate warehouses has spatial components such as business address, customer address, shipment address and census data, we limit usage to zip codes. Teradata 13 delivers enhanced geospatial capabilities so businesses can combine corporate customer data along with location data to answer questions such as: Which customers are willing to drive over 20 miles to purchase a widescreen TV? Which of my customers live within 10 miles of my competitors? This session will introduce business use cases for geospatial applications, how to use Teradata geospatial technology and how to use Tableau for visual Speaker/Artist(s) Info Bill Smith Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 11:30am	W	Best Practices in Enterprise Information Management << less at Cherry Blossom Ballroom
About The effective management of enterprise information requires best practices in the areas of people, processes, and technology. In this talk we will share both successful and unsuccessful practices in these areas. The scope of this workshop will involve five key areas of enterprise information management: (1) metadata management, (2) data quality management, (3) data security and privacy, (4) master data management, and (5) data integration. We will examine the role of governance at the executive level and at the user level along with effective organizational structures and processes for both architectural and data governance. We will also discuss the role of logical, physical, and semantic data Speaker/Artist(s) Info Stephen Brobst Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 11:30am	W	Choosing the Right Data Architecture for the Right Business Solution << less at Maryland B
About This presentation distinguishes data architecture from data architecture patterns (data marts, hub and spoke, federated, integrated) and shows how the right pattern must be selected to support the business solution at hand. Numerous types of business solutions are presented with a discussion of the appropriate data architecture to support them. It shows why it is a mistake to adopt one architectural pattern as the "enterprise data architecture". It then goes on to clearly show Teradata's strength as a data architecture company, emphasizing how Teradata supports all the data architecture patterns. Finally, the presentation focuses on processes and tools used to achieve success in implementing data architecture Speaker/Artist(s) Info Ernie Loomis, Ojustwin Naik Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 11:30am	W	TASM Implementation << less at Woodrow Wilson Ballroom A
About This three-hour workshop will be led by two senior Professional Services experts who have delivered successful TASM & priority scheduler implementations. They will walk attendees through priority scheduling concepts, planning for TASM, TASM set up and best practices when assigning priorities. It will also cover the most common questions and problems that we hear from customers setting up TASM for themselves. The session will emphasize real-world best practices, tips, and traps. This education isn't found in books--it only comes from top experts. Teradata customers are encouraged to bring their priority scheduling problems and concerns to this session for discussion in open Speaker/Artist(s) Info Greg Hamilton, Srini Gorrella Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 11:30am	W	Teradata 101 - Data Warehousing with Teradata << less at Baltimore 3, 4
About Sunday Morning Workshop - 4 hours (or so). This workshop is intended for those who are relatively new to Teradata or attending their first Teradata Partners conference. First, we will look at essential principles of data warehousing with a view to enabling enterprise intelligence. We will then provide a high-level overview of the Teradata technology to help you better understand some of the discussion that will occur during conference. The workshop format will allow you to begin networking with peers. The workshop is organized in two interlocking sessions: 1. Enterprise Data Warehousing 101. A vendor-neutral discussion of the value of enterprise data warehousing guiding principles for successful data warehousing. 2. Teradata "101" The second half of the workshop provides basic information on the Teradata technology and product family and its unique differentiators that qualify Teradata as the "best in Speaker/Artist(s) Info Dan Higgins Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 11:30am	W	Teradata In-Database Processing for SAS Applications Workshop << less at Woodrow Wilson Ballroom B, C, D
About The performance gains of In-Database Processing allow business to re-think the way analytics are developed and deployed in their organization. With the ability to do more analytics in a shorter amount of time, SAS/Teradata customers will be able to reduce the time from idea to implementation of business-changing analytic applications. This workshop will demonstrate SAS Applications that have been optimized for Teradata In-Database Processing. These applications realize the benefits of SAS Analytics and the Parallel Processing Performance of the Teradata Database. This includes decreasing run times, decreasing data movement, and increasing processing throughput for analytic Speaker/Artist(s) Info James Scoggins, Paul Segal, James Foster Company Teradata, SAS Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 11:30am	W	The X Factor - Extreme Data: Intelligence at Your Fingertips << less at Maryland D
About Data volumes are exploding and the desire to make more and more detailed data available for analytics has never been greater. The constant evolution of business and technology is driving companies to manage both current business activity along with new cutting edge offers and channels simultaneously. And, they need to do so at the lowest cost possible while providing maximum satisfaction to the customer. With data volumes growing to petabyte levels companies are seeking the most cost-effective ways to store and analyze this data. Because of this explosion of data, companies need to analyze data more deeply to gain new insights derived from trends and customer behaviors. This will become table stakes to keeping the edge over the competition and deliver the right products and services at the right time and place at the best profit while growing the customer Speaker/Artist(s) Info Robert Segat, Robert Sloan Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 11:30am	W	Using DW and BI to Lower Costs in a Recessionary World << less at National Harbor 4, 5
About This Sunday A.M. Workshop will include 10 significant methods that companies can utilize to reduce their costs, make processes flexible for their customers and employees, and define strategies for using the DW to accelerate growth at the end of this recessionary period. The session will include actual case examples from five continents and five industries, which will highlight their best practices and achievements in DW, BI, EDW, ADW, and Business Performance Management. These speakers will be announced during the summer of 2009 after confirmations. This workshop is NOT a repeat of last year's program but will provide great VALUE to participants. The main host speaker will be Ron Swift, who has provided these workshops for over 10 years at Partners with high scores and accolades by the attendees. The year's VALUE-BASED workshop will provide new and enlightened research, case examples, and true ROI achievements. You won't want to miss this Sunday Speaker/Artist(s) Info Ron Swift Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
10:00am - 11:30am	W	They're Back: The Crabby Old Men Take Another Hard Look at BI << less at National Harbor 12, 13
About Three Teradata-smart old-timers with a collective 1000 years of experience take a hard, curmudgeonly look at trends in BI. We'll provide pointed opinions on hypotheticals like when Teradata might buy Google (structured vs. unstructured analytics), how rich Internet applications and mashups change the BI landscape, what the world would look like if Teradata were free (Moore's Law, pricing trends), whether you can put Teradata in the cloud for $15.50, what open source BI means to Teradata, the democratization of information (operational BI), whether we'll ever see WYSIWYG BI (what you see is what you get interface models), the limits of consolidation (when are data marts useful), the Attack of the Appliances (single purpose systems), and other various and sundry topics. Audience Q&A will be encouraged - or - even - Speaker/Artist(s) Info Dave Schrader, Dan Graham, Lance Miller, Evan Levy Company Teradata, Baseline Consulting Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:00pm - 5:30pm	P	AB Inbev Takes Action with New Insight into Multi Value Compression << less at Maryland Foyer 1-6
About The Business Intelligence Team at Anheuser-Busch InBev is utilizing the latest features of Teradata's Multi Value Compression. As the world's largest brewer, ABInBev has been moving aggressively to integrate business intelligence across the globe. By the end of this session, you will learn from a customer's perspective what types of extract and load operations get the most performance benefits when using column compression, the importance of compression report metrics to ROI, the best practices in the application of MVC and why these methods are Speaker/Artist(s) Info Nicholas Polizzi, Mark Hofstetter Company Anheuser Busch InBev Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:00pm - 5:30pm	P	Advanced Selection Techniques in Segmentation << less at Maryland Foyer 1-6
About Starting with real business questions discover the advanced features of Selection Manager in TRM 6.0. Which guests spend more than $100 dollars at the Slot Machines? Who spent an average of $1000 dollars over the past six months at blackjack and poker tables? Which guests spend more than $500 at the Blackjack table at the Las Vegas location? Answer these questions while exploring the difference between linked and unlinked AND, the use of aggregation (and to what level), independent attributes versus filter attributes, using advanced SQL Expressions, how to leverage Data Speaker/Artist(s) Info Jennifer Baldwin, Michael Chaves Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:00pm - 5:30pm	P	Assessing Packaged Analytics for Enterprise Business Intelligence << less at Maryland Foyer 1-6
About As the data warehousing market matures, many vendors are packaging their data warehousing experience into pre-configured data models, analytic applications, and other accelerators in order to fast track business intelligence implementations. While a true "data warehouse in a Speaker/Artist(s) Info Stuart Mullins Company Lucidity Consulting Group Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:00pm - 5:30pm	P	Capacity Management and Optimization in TASM Environment << less at Maryland Foyer 1-6
About It is easy to change TASM throttling, priority and resource allocations rules, but it is difficult to do it effectively keeping in mind Service Level Objectives (SLOs) for individual workloads. In this presentation we will review how modeling and optimization technology can be used to evaluate different scenarios and justify strategic capacity planning, tactical performance management and operational workload management decisions in TASM environment. We will review case study illustrating how workload characterization and performance prediction results can be used to justify realistic Service Level Objectives and Service Level Goals, enable comparison of the actual results with expected to create a closed loop proactive Service Level Speaker/Artist(s) Info Boris Zibitsker, Douglas Brown Company BEZ Systems Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:00pm - 5:30pm	P	Data Quality One-Two Punch: DQRM and Teradata ADS Generator << less at Maryland Foyer 1-6
About To maintain their agility in response to changes in their industry, leading companies constantly rely on their collected data for an increasing array of mission-critical goals. But putting data to work toward those goals requires an assurance that the information in their data warehouse is of the highest quality. Companies are seeking better ways to ensure they have a plan in place to improve results so they can leverage the benefits of high-quality data, benefits that include greater confidence in analysis and reducing data reconciliation costs. These organizations are looking for a quick and cost-effective way to gain insight into the quality of their data. Exactly the combination of speed, simplicity, and low cost that Teradata's DQRM and ADS Generator provide. DQRM is the business rules repository and engine that documents and executes business rules. Teradata's ADS Generator tool provides a simple means to identify potential business rules and to resolve data quality Speaker/Artist(s) Info Danny Maddox, Frank Capobianco Company Teradata Corporation Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:00pm - 5:30pm	P	Emerging Advanced Analytical Applications in the Online World << less at Maryland Foyer 1-6
About The online world has stressed every aspect of building advanced analytical applications. Challenges range from handling huge volumes of data, dealing with real-time responses, free-form queries, unstructured data and integration with traditional data have begun to result in a slew of new applications. This presentation will discuss the current state of online advanced analytical applications, what requirements business are driving, what technologies are now available and some examples of what is being implemented. We will look at advanced analytical applications in the areas of: banner ad placement optimization, online inventory forecasting, keyword bid optimization, real-time re-marketing, customer value forecasting, online video usage scoring, using content affinity for targeting, dealing with analytics for dynamic web-sites, reducing customer services through understanding how to sync online help with IVR's and agents and improving agent performance with workflow Speaker/Artist(s) Info James Semenak, Doug Bryan Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:00pm - 5:30pm	P	Interaction Capture at the User Interface - Evolution and Future Trends << less at Maryland Foyer 1-6
About Real-time Web data can drive active decision support, but the technology to source this data has evolved a lot. First there was Web Log Analysis. Then the emergence of "tagging solutions" which augmented the server's web log with additional data generated by JavaScript "tags" placed in the pages. However "tag maintenance" and "tag management" became a major headache. This lead to new server-side Speaker/Artist(s) Info Malcolm Duckett Company Speed-Trap Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:00pm - 5:30pm	P	Planning for Business Continuity with Teradata Dual Active << less at Maryland Foyer 1-6
About Session will walk through the Teradata Professional Services methodology executed during the Dual Active Solutions Design Engagement covering; Requirements, Technical Analysis, and High Level Architecture. There are many architectural components within the EDW environment that should be evaluated when planning for EDW business continuity; this session will identify and provide considerations in the sustaining of those key Speaker/Artist(s) Info Norman Nicholl Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:00pm - 5:30pm	P	Real Value from Advanced Marketing - How Marketing Can Impact EPS << less at Maryland Foyer 1-6
About Marketing has evolved from corporate overhead to a key function to a critical source of strategic and competitive advantage. CMO's are now accountable for the impact of corporate marketing initiatives to both ROI and profitability. Marketing provides visibility beyond traditional marketing measurement programs. Accountability at the individual level is summed to form a view of corporate customer equity that can be tracked, measured, and correlated to corporate performance (earnings). This session explores the concept of Marketing Value Management and its application to marketing measurement and accountability. This methodology has capabilities far exceeding those of today's marketing, campaign management and MRM (Marketing Resource Management) tools. MVM benefits include: 20% reduction in costs, 20% improvement in revenue generation, improvements in Speaker/Artist(s) Info Lance Miller, Carol Post Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:00pm - 5:30pm	P	Seven Common Obstacles to the Active EDW << less at Maryland Foyer 1-6
About As customers take their initial steps down the path toward Active Data Warehousing they generally face several common obstacles. This session will look at the seven most common and potentially Speaker/Artist(s) Info Greg Sannik Company Teradata Corporation Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:00pm - 5:30pm	P	Teradata Indexes - How They Work & When to Use Them << less at Maryland Foyer 1-6
About This is more than overview of the Indexes that are available in Teradata and how they work. We will cover Primary Indexes: Unique and Non-Unique, Partitioned Primary Indexes, Multi-Level Partitioned Primary Indexes; Secondary Indexes: Unique, Non-unique, Single Table Join, Aggregate Join, Value Ordered, Sparse, and Hash Indexes; and some interesting ways to mix and match indexes to gain optimal access and Speaker/Artist(s) Info Alison Torres Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:00pm - 5:30pm	P	The Analytics of Automotive Quality, Early Warning and Root Cause Analysis << less at Maryland Foyer 1-6
About With seven year warranties, and warranty costs amounting to 2% of revenue, there has never been more focus on quality in the manufacturing sector. However, a car contains thousands of parts and it is a non-trivial problem to detect worrisome changes in reliability without either overwhelming the organization with false alarms, or stating the obvious once it is too late. This requires massive statistical modeling on the detail of failures. This presentation will show how auto manufacturers are using Teradata and their detailed data for early warning on quality issues based on warranty claims, and to identify the most likely causes of problems. We will share experiences from Europe, and show how Early Warning can be linked to Hypothesis Reduction to drive significant time and cost savings. We will show how Teradata was used to build the thousands of models for this type of analysis, and can handle the massively mixed workload of Speaker/Artist(s) Info Duncan Ross, Edouard Servan Schreiber Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:00pm - 5:30pm	P	The Basics of PPI (includes Multi-Level PPI) << less at Maryland Foyer 1-6
About This session will provide information on the basic concepts of Partitioned Primary Indexes. What is a partitioned primary index? How do you define a partitioned primary index (PPI)? What are the RANGE_N and CASE_N functions all about? This presentation will also include information on how to define and use a Multi-Level PPI and the latest Teradata enhancements. Get the answers and more about this performance enhancing capability during this presentation on the basics of partitioned primary indexes. This topic is of particular interest to physical database designers and database performance Speaker/Artist(s) Info Larry Carter Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:00pm - 5:30pm	P	We've upgraded to TD12 and we're rocking! << less at Maryland Foyer 1-6
About TD12 upgrades present interesting opportunities for performance improvements. Taking advantage of new features usually involves changing tables, SQL, utilities; but Teradata customers also experience jumps in performance without "doing Speaker/Artist(s) Info Ralph Meira Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:00pm - 2:00pm	B	The 2009 PARTNERS Conference Orientation << less at National Harbor 6, 7
About Join members of the Partners Steering Committee at this orientation session, as they guide you through the general content and logistics of the conference. This will be your first opportunity to ask questions before the conference shifts into high Speaker/Artist(s) Info Partners Steering Committee Company Partners Steering Committee Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
2:30pm - 3:30pm	B	A Way to Business Critical Enterprise Data Warehouse << less at Maryland D
About Casino Group is a food retail actor that weight over Speaker/Artist(s) Info Christophe Chevalier Company Casino Information Technology Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
2:30pm - 3:30pm	G	An Introduction to Teradata << less at Cherry Blossom Ballroom
About This session is to acquaint you with the Teradata technology. We will explore Teradata's parallel environment; take a look inside a Node at Parsing Engines,the BYNET, and Access Module Processors (AMPs). We'll also discuss how the File System works and what happens when you want to add Speaker/Artist(s) Info Alison Torres Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
2:30pm - 3:30pm	B	Completing the Customer View: Beyond Purchase Behavior and Demographics << less at Woodrow Wilson Ballroom B, C, D
About The merging of online and offline worlds is changing the rules. In the past, we understood consumer behavior from Speaker/Artist(s) Info Debbie Doran, Rebecca Bucnis Company Travelocity, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
2:30pm - 3:30pm	B	Corporate Data Warehouse of Spanish Traffic General Management << less at Maryland A
About The Headquarters of the Spanish Traffic Department (DGT, Direccion General de Trafico) asked Teradata to develop their Corporate Center of Information. Since then, it has improved the internal and external consultation of information proceeding from different operational systems, and improved processes and the making of decisions. DGT, from which the Spanish Department of Internal Affaires exercises their competitions over the autonomous organism, Central Headquarters of Traffic, fulfills a series of key functions. Among those that can be mentioned include the elaboration of plans and programs on road safety. With this new system, DGT has substantially reduced the time before needed for the development of several consultations, including some of the most burdensome ones. On the other hand, the new Corporate Center of Information makes it possible to obtain responses to complex questions that need to be crossed and correlated to several sets of Speaker/Artist(s) Info Santiago Domínguez Company Dirección General de Tráfico Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
2:30pm - 3:30pm	B	Creating a multichannel customer view to drive customer engagement << less at Baltimore 3, 4
About Today marketers care about defining and measuring customer engagement. But in a fragmented media environment defining and applying customer engagement is hard. Most firms have built customer databases and implemented technologies like business intelligence and data mining to help them better understand customer behavior and value drivers. But firms also struggle to create an operational view of the customer that informs marketing and business strategy thus handicapping efforts to measure and act on customer engagement. This presentation will address how firms can integrate the customer insight they develop into day-to-day operations in order to inform customer interactions and improve customer Speaker/Artist(s) Info Suresh Vittal Company Forrester Research Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
2:30pm - 3:30pm	B	Developing a BI/DWH Services Portfolio Roadmap << less at Maryland C
About Facing the challenges of expansion into 7 countries and simultaneously strengthening their market leadership position in Austria, mobilkom austria undertook a major project to take BI to the Speaker/Artist(s) Info Arnold Pfeiffer Company Mobilkom Austria Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
2:30pm - 3:30pm	T	Innovative Transitions from Oracle to Teradata << less at Woodrow Wilson Ballroom A
About Join us for a Panel Discussion focused on the migration of Oracle environments to Teradata and discussions around a new way of leveraging your Teradata and Oracle environments as part of these migrations. In this session, the panel will outline the business and technology rationale for the Oracle migration, the process the Teradata PS and customer teams followed to perform warehouse migrations, as well as the expectations and outcome of the migration from business and information technology perspectives. Additionally, this panel will discuss how original Oracle SQL can be leveraged to either existing Oracle or new Teradata platforms without changing application source SQL. Every client considering traditional "forklift" from Oracle to Teradata should attend and consider this innovative approach and the experience of the panel Speaker/Artist(s) Info Patrice Berube, Bob Fintel, Lawrence Denning, Geoffrey Plummer, Joy King Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
2:30pm - 3:30pm	T	Leverage Teradata Extensibility features to optimize business applications << less at National Harbor 12, 13
About There is an increase in the number of Users for Business Applications. There is also an increase in the volume of data that Business applications process resulting in performance degradation and network bottlenecks. This presentation will demonstrate how to take advantage of Teradata Extensibility features such as Teradata User Defined Functions and Stored Procedures to support the increasing demand on Business Applications while reducing network traffic. In addition to this, the presentation will also provide architectural techniques and best practices to streamline the use of Teradata features. This includes the ability to select the appropriate Teradata feature based on the type of processing required to support the business requirement. Leveraging Teradata Features optimally, while reducing database resource requirements, taking advantage of Teradata scalability and reducing network traffic will also be part of this Speaker/Artist(s) Info Lorenzo Danesi, Zhenrong Li Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
2:30pm - 3:30pm	B	Leveraging your Teradata EDW with SAS Business Analytics Framework << less at National Harbor 4, 5
About In today's economic climate, it is essential to get the right information in the right format to the business users so that they can make key business decisions as fast and as accurately as possible. Enabling the business user to make informed decisions on the wealth of information that is now stored in an Enterprise Data Warehouse is no small task. The amount of data that needs to be stored, processed and then analyzed is growing exponentially every year. SAS Business Analytics Framework offers companies a way to harness the data and information in their EDW, allowing support for competitive decision making and help solve the business problems you are facing today. This presentation will demonstrate the integration with Teradata and SAS using SAS/Access Interface for Teradata, SAS Data Integration Studio, SAS Enterprise BI Server and SAS Speaker/Artist(s) Info Michelle Wilkie, Michael Ames, Wayne Thompson Company SAS Website http://www.teradata.com/teradata-partners/conference/session_abstracts.cfm?cdate...
2:30pm - 3:30pm	B	Lot Master: The Company's Pulse on the EDW Platform << less at Maryland B
About With a large scale re-engineering effort underway at Freescale spanning Product Data Management, Supply Chain Planning, Inventory Management and Logistics, the need for a single, central, real-time repository of Lot information became critical. Data was needed for both tactical "Where is my Speaker/Artist(s) Info Bobby Ghoshal, Toryn Howe Company Freescale Semiconductor, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
2:30pm - 3:30pm	T	Performance Tuning Using System Management Leading Practices << less at National Harbor 10, 11
About Do I know what is happening on the system before or after my business user calls me? Is there enough capacity for my peak times? What queries need performance tuning the most? Are the workload management adjustments I made helping me reach my service level goals? What performance data do I need to collect to answer these questions? What tools are available to assist me with Performance Tuning? We will provide recommendations and guidelines for using System Management Leading Practices to enable system and performance tuning. You will learn the benefits of using Teradata's most recent set of recommendations to manage workloads on a Teradata system. For example, by using Teradata's data collection guidelines, recommendations for Account Management and Logging, a user will be able to identify, analyze and tune problem queries for better performance. This presentation will also focus how to use the tools provided in the Teradata Analyst Pak to assist with performance Speaker/Artist(s) Info Barbara Christjohn, Dan Fritz Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	B	Analytic Sandboxing: Playing Nicely w/In-DBS Analytics in a Production EDW << less at Maryland A
About As we move analytic processing into the database, how will that impact other warehouse customers? Analytic tasks ranges from simple, harmless queries to complex clustering algorithms that can be process intensive. Impact to your data warehouse can vary and business critical warehouses can not risk this variance. In addition, analyst need the flexibility to bring in new data elements that may not adhere to your quality metrics established for your warehouse data. Can you compromise the quality of your data to allow ad hoc addition of data? How can you provide your analyst with the processing power and flexibility without jeopardizing your current SLA? Implement an Analytic Sandbox. This session explores the various options of an analytics sandbox and describes Cabela's implementation of their analytic Speaker/Artist(s) Info Arlene Zaima, Clark Farrey Company Teradata, Discover Financial Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	B	Data Warehouse Support Considerations for eBay << less at Maryland B
About When eBay initially decided to set up their data warehouse, they had to make a decision whether to hire and train their own Teradata database administrators, source them from an external provider, or choose a combination of both. With eBay wanting to reduce its risk, ensure continuous operations and provide its global user base 24x7 support, they ultimately turned to Teradata Managed Services. This session will discuss the rationale and business case that eBay used to justify external database support, establish vendor selection criteria, review processes and applications managed, and discuss value provided by Speaker/Artist(s) Info Sarang Kirpekar, Paul Barsch Company eBay, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	B	Developing a Strategy for your Enterprise Data Warehouse Environment << less at Maryland D
About The old saying "failing to plan is planning to Speaker/Artist(s) Info Rob Armstrong Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	T	DIRECTV IT BI Reporting using Heterogeneous Databases << less at Woodrow Wilson Ballroom A
About The optimal use of BI tools is having the right tool for the right category of user, minimize the need for multiple tools to answer the question, establish a query and report library. Our methodology of BI Strategy is to deliver capabilities in a phased approach based on strategic requirements, ROI, incorporate new proven and proven technologies. The infrastructure to support BI Strategy through standardization of BI tools, DBMS, ETL, Metadata, Data models and providing information to Executives in the format they want. Best practices in implementation of an optimal BI architecture will be Speaker/Artist(s) Info Tony Nguyen, Yen Tsai Company Directv, Inc., Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	B	Driving business performance through actionable metrics << less at Maryland C
About Proper management of a large financial enterprise at a senior management level relies on the creation and use of the proper metrics. It is important that the metrics be accurately calculated over time. It is also critical that these metrics be consistent across all levels of the organization to align operational execution with business strategy and goals. In addition to metrics, predictive analytics are also becoming increasingly important in financial organizations. This presentation discusses the creation and use of such consistent metrics and analytics at Morgan Stanley, one of the world's largest wealth management companies. It will discuss how integrated data was leveraged to allow senior management a clear and coherent view of the Speaker/Artist(s) Info Venkat Mukkamala Company Morgan Stanley Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	T	Extreme Scopinga << less at Baltimore 3, 4
About There is unanimous agreement among Speaker/Artist(s) Info Larissa Moss Company Method Focus, Inc. Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	T	How To Take Advantage of Larger Memory Systems << less at National Harbor 10, 11
About 64-bit addressing unleashes more memory. With Linux on the 5500 models and beyond, platforms can now accommodate more than the 4-Gbyte memory per node that was the limit with MP-RAS systems. This presentation will discuss how Teradata uses memory and how you can take advantage of the larger memory nodes. You'll get detail on tunable parameters, such as FSGCachePercent, HTMemAllocBase, HTMemAlloc, and SkewAllowance and gain an understanding of how they work. Hash Join and Global Aggregation, two major operations that can take advantage of the larger memory, will be highlighted. The session will wrap up with tips for monitoring memory, including where to look, how to interpret what you see, and what the new "low on free Speaker/Artist(s) Info Larry Higa Company Lawrence Higa Consulting, Inc. Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	T	Structured Method for Tuning Teradata SQL << less at Woodrow Wilson Ballroom B, C, D
About SQL performance is vital for driving value from a data warehouse and with today's growing query complexity, optimizing SQL can be a daunting task. This presentation provides a fundamental method for SQL tuning that has been used and refined through thousands of tuning exercises. The structure and process in this method generates a context that minimizes the complexities and gets to the root of the performance issues which enable faster remediation. Further, the method provides a consistent, repeatable process that can be leveraged across the organization from end user to database administrator. In addition to the structured method, the presenter will provide insight on typically seen performance problems types and provide sample remedies. This provides the attendee insight to commence their tuning Speaker/Artist(s) Info Arnie VanWyk, David Gardner Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	T	Supporting Mission Critical Applications with Teradata Multi Systems Mgr << less at National Harbor 4, 5
About Mission critical applications running on Teradata can be enabled using dual systems to achieve high availability and disaster recovery. This presentation will highlight a typical Solution Architecture in a multi system environment and the implementation strategy that would be necessary for using Teradata's Multi Systems Speaker/Artist(s) Info Mark Mitchell, Sergio Ferragut Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	G	Teradata 12.0 Overview << less at Cherry Blossom Ballroom
About What's on your Teradata Product wish list? Is it major optimizing and planning enhancements, multi-level PPI, or On-Line Archive? What about new features for SQL data loading or workload management and monitoring enhancements? Is it JAVA Stored Procedures or Availability enhancements? This session will explain how all of these features are incorporated into Teradata Database Speaker/Artist(s) Info Phil Bucci Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	T	Terdata 13.0 Overview << less at National Harbor 12, 13
About What is your favorite wish list feature fpr Teradata? Disk Virtualization? Key Query Optmizations? Statistics Collection & Group By & Distinct Optimization? New SQL Features? New TASM Capabilities? Geospatial Functionality? JAVA UDF's? This session will explain how all of these features will be a part of TD 13.0, the latest major stage of Teradata's Speaker/Artist(s) Info Rich Charucki Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
7:00pm - 10:00pm	C	Welcome Reception << less at Prince George's Exhibition Hall D & E
About The evening reception will pay homage to the District's most culturally diverse and exciting neighborhoods, including: Tidal Basin: Recognized for its beauty, this man-made inlet is adjacent to the Potomac River in Washington, D.C. The Jefferson Memorial sits on the south bank of the area, which encompasses approximately 3,750 cherry trees-celebrated each spring at the cherry blossom festival. Georgetown: With more than 100 restaurants representing more than 50 ethnicities, this diverse neighborhood is rich in history, culture, and modern venues. The area offers century-old homes and gardens, historic paths and waterways, and urban settings with boutiques, gourmet dining, vibrant nightlife, and more. Chinatown: This small, historic neighborhood is located east of downtown Washington. A visit to Chinatown seems incomplete without a stop at one of its numerous Chinese and Asian restaurants. The Friendship Arch, a traditional Chinese gate, prominently marks the neighborhood at H and 7th Streets, Northwest. U Street Corridor: The birthplace of Duke Ellington, U Street Corridor was a regular stop for many classic jazz artists during the heyday of jazz, including Dizzy Gillespie, Billie Holiday, Louis Armstrong, Ella Fitzgerald, Miles Davis, and Shirley Horn. One of these stops was the Crystal Caverns, now called the Bohemian Caverns, which continues to book jazz acts. The United States Capitol: No trip to Washington would be complete without catching a glimpse of the Capitol. As the meeting place of the United States Congress, the Capitol is one of the most architecturally impressive and symbolically important buildings in the world. Dupont Circle Historic District: This cosmopolitan neighborhood in Northwest Washington contains some of Washington's finest museums, historic homes, and foreign embassies. Tree-lined diagonal avenues intersect the traffic circle, a park-like gathering place with benches and a unique fountain in the Speaker/Artist(s) Info Partners Steering Committee Company Partners Steering Committee Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
Monday, October 19
8:30am - 5:30pm	P	AB Inbev Takes Action with New Insight into Multi Value Compression << less at Maryland Foyer 1-6
About The Business Intelligence Team at Anheuser-Busch InBev is utilizing the latest features of Teradata's Multi Value Compression. As the world's largest brewer, ABInBev has been moving aggressively to integrate business intelligence across the globe. By the end of this session, you will learn from a customer's perspective what types of extract and load operations get the most performance benefits when using column compression, the importance of compression report metrics to ROI, the best practices in the application of MVC and why these methods are Speaker/Artist(s) Info Nicholas Polizzi, Mark Hofstetter Company Anheuser Busch InBev Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Advanced Selection Techniques in Segmentation << less at Maryland Foyer 1-6
About Starting with real business questions discover the advanced features of Selection Manager in TRM 6.0. Which guests spend more than $100 dollars at the Slot Machines? Who spent an average of $1000 dollars over the past six months at blackjack and poker tables? Which guests spend more than $500 at the Blackjack table at the Las Vegas location? Answer these questions while exploring the difference between linked and unlinked AND, the use of aggregation (and to what level), independent attributes versus filter attributes, using advanced SQL Expressions, how to leverage Data Speaker/Artist(s) Info Jennifer Baldwin, Michael Chaves Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Assessing Packaged Analytics for Enterprise Business Intelligence << less at Maryland Foyer 1-6
About As the data warehousing market matures, many vendors are packaging their data warehousing experience into pre-configured data models, analytic applications, and other accelerators in order to fast track business intelligence implementations. While a true "data warehouse in a Speaker/Artist(s) Info Stuart Mullins Company Lucidity Consulting Group Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Capacity Management and Optimization in TASM Environment << less at Maryland Foyer 1-6
About It is easy to change TASM throttling, priority and resource allocations rules, but it is difficult to do it effectively keeping in mind Service Level Objectives (SLOs) for individual workloads. In this presentation we will review how modeling and optimization technology can be used to evaluate different scenarios and justify strategic capacity planning, tactical performance management and operational workload management decisions in TASM environment. We will review case study illustrating how workload characterization and performance prediction results can be used to justify realistic Service Level Objectives and Service Level Goals, enable comparison of the actual results with expected to create a closed loop proactive Service Level Speaker/Artist(s) Info Boris Zibitsker, Douglas Brown Company BEZ Systems Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Data Quality One-Two Punch: DQRM and Teradata ADS Generator << less at Maryland Foyer 1-6
About To maintain their agility in response to changes in their industry, leading companies constantly rely on their collected data for an increasing array of mission-critical goals. But putting data to work toward those goals requires an assurance that the information in their data warehouse is of the highest quality. Companies are seeking better ways to ensure they have a plan in place to improve results so they can leverage the benefits of high-quality data, benefits that include greater confidence in analysis and reducing data reconciliation costs. These organizations are looking for a quick and cost-effective way to gain insight into the quality of their data. Exactly the combination of speed, simplicity, and low cost that Teradata's DQRM and ADS Generator provide. DQRM is the business rules repository and engine that documents and executes business rules. Teradata's ADS Generator tool provides a simple means to identify potential business rules and to resolve data quality Speaker/Artist(s) Info Danny Maddox, Frank Capobianco Company Teradata Corporation Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Emerging Advanced Analytical Applications in the Online World << less at Maryland Foyer 1-6
About The online world has stressed every aspect of building advanced analytical applications. Challenges range from handling huge volumes of data, dealing with real-time responses, free-form queries, unstructured data and integration with traditional data have begun to result in a slew of new applications. This presentation will discuss the current state of online advanced analytical applications, what requirements business are driving, what technologies are now available and some examples of what is being implemented. We will look at advanced analytical applications in the areas of: banner ad placement optimization, online inventory forecasting, keyword bid optimization, real-time re-marketing, customer value forecasting, online video usage scoring, using content affinity for targeting, dealing with analytics for dynamic web-sites, reducing customer services through understanding how to sync online help with IVR's and agents and improving agent performance with workflow Speaker/Artist(s) Info James Semenak, Doug Bryan Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Interaction Capture at the User Interface - Evolution and Future Trends << less at Maryland Foyer 1-6
About Real-time Web data can drive active decision support, but the technology to source this data has evolved a lot. First there was Web Log Analysis. Then the emergence of "tagging solutions" which augmented the server's web log with additional data generated by JavaScript "tags" placed in the pages. However "tag maintenance" and "tag management" became a major headache. This lead to new server-side Speaker/Artist(s) Info Malcolm Duckett Company Speed-Trap Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Planning for Business Continuity with Teradata Dual Active << less at Maryland Foyer 1-6
About Session will walk through the Teradata Professional Services methodology executed during the Dual Active Solutions Design Engagement covering; Requirements, Technical Analysis, and High Level Architecture. There are many architectural components within the EDW environment that should be evaluated when planning for EDW business continuity; this session will identify and provide considerations in the sustaining of those key Speaker/Artist(s) Info Norman Nicholl Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Real Value from Advanced Marketing - How Marketing Can Impact EPS << less at Maryland Foyer 1-6
About Marketing has evolved from corporate overhead to a key function to a critical source of strategic and competitive advantage. CMO's are now accountable for the impact of corporate marketing initiatives to both ROI and profitability. Marketing provides visibility beyond traditional marketing measurement programs. Accountability at the individual level is summed to form a view of corporate customer equity that can be tracked, measured, and correlated to corporate performance (earnings). This session explores the concept of Marketing Value Management and its application to marketing measurement and accountability. This methodology has capabilities far exceeding those of today's marketing, campaign management and MRM (Marketing Resource Management) tools. MVM benefits include: 20% reduction in costs, 20% improvement in revenue generation, improvements in Speaker/Artist(s) Info Lance Miller, Carol Post Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Seven Common Obstacles to the Active EDW << less at Maryland Foyer 1-6
About As customers take their initial steps down the path toward Active Data Warehousing they generally face several common obstacles. This session will look at the seven most common and potentially Speaker/Artist(s) Info Greg Sannik Company Teradata Corporation Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Teradata Indexes - How They Work & When to Use Them << less at Maryland Foyer 1-6
About This is more than overview of the Indexes that are available in Teradata and how they work. We will cover Primary Indexes: Unique and Non-Unique, Partitioned Primary Indexes, Multi-Level Partitioned Primary Indexes; Secondary Indexes: Unique, Non-unique, Single Table Join, Aggregate Join, Value Ordered, Sparse, and Hash Indexes; and some interesting ways to mix and match indexes to gain optimal access and Speaker/Artist(s) Info Alison Torres Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	The Analytics of Automotive Quality, Early Warning and Root Cause Analysis << less at Maryland Foyer 1-6
About With seven year warranties, and warranty costs amounting to 2% of revenue, there has never been more focus on quality in the manufacturing sector. However, a car contains thousands of parts and it is a non-trivial problem to detect worrisome changes in reliability without either overwhelming the organization with false alarms, or stating the obvious once it is too late. This requires massive statistical modeling on the detail of failures. This presentation will show how auto manufacturers are using Teradata and their detailed data for early warning on quality issues based on warranty claims, and to identify the most likely causes of problems. We will share experiences from Europe, and show how Early Warning can be linked to Hypothesis Reduction to drive significant time and cost savings. We will show how Teradata was used to build the thousands of models for this type of analysis, and can handle the massively mixed workload of Speaker/Artist(s) Info Duncan Ross, Edouard Servan Schreiber Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	The Basics of PPI (includes Multi-Level PPI) << less at Maryland Foyer 1-6
About This session will provide information on the basic concepts of Partitioned Primary Indexes. What is a partitioned primary index? How do you define a partitioned primary index (PPI)? What are the RANGE_N and CASE_N functions all about? This presentation will also include information on how to define and use a Multi-Level PPI and the latest Teradata enhancements. Get the answers and more about this performance enhancing capability during this presentation on the basics of partitioned primary indexes. This topic is of particular interest to physical database designers and database performance Speaker/Artist(s) Info Larry Carter Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	We've upgraded to TD12 and we're rocking! << less at Maryland Foyer 1-6
About TD12 upgrades present interesting opportunities for performance improvements. Taking advantage of new features usually involves changing tables, SQL, utilities; but Teradata customers also experience jumps in performance without "doing Speaker/Artist(s) Info Ralph Meira Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:15pm - 12:45pm	M	Introducing the Teradata Developer Exchange << less at National Harbor 10, 11
About Mini Sessions are designed to be short "deep Speaker/Artist(s) Info Neil O'Toole Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:15pm - 12:45pm	M	Leaving Oracle, when its time to go, Migration Methods, Tools and Tricks << less at National Harbor 12, 13
About Mini Sessions are designed to be short "deep Speaker/Artist(s) Info Mark Shainman, Marc Fabbo Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:15pm - 12:45pm	M	Operational Monitoring Best Practices << less at National Harbor 4, 5
About Mini Sessions are designed to be short "deep Speaker/Artist(s) Info Carrie Ballinger, Donna Becker, Steve Woodrow Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:15pm - 12:45pm	M	Porting and Integrating ISV Partner Products on Teradata << less at Woodrow Wilson Ballroom B, C, D
About Mini Sessions are designed to be short "deep Speaker/Artist(s) Info Murray Maloney Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:15pm - 12:45pm	M	Row Level Security within the Virtual Data Mart << less at Woodrow Wilson Ballroom A
About Mini Sessions are designed to be short "deep Speaker/Artist(s) Info Les McMonagle, Jim Browning, Dan Pumphrey Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:15pm - 12:45pm	M	Teradata At Your Service << less at Cherry Blossom Ballroom
About Mini Sessions are designed to be short "deep Speaker/Artist(s) Info Tom Stierle Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	T	Active ELT Architecture Overview << less at Maryland B
About This presentation provides an end-to-end overview of a production Dual-Active Teradata implementation for a major Australian government agency that is centred on an Extract Load Transform (ELT) architecture. The presentation will discuss the components of the architecture with insight into lessons learnt, the interactions between architectural components, and the future directions of the implementation from a technical perspective, including a discussion of where and how Teradata 12 features are expected to be incorporated in the Speaker/Artist(s) Info David Pracy Company Data Warehouse Architect Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	G	Agile SAP Implementation - Amgen's Experience Integrating SAP and Teradata << less at Cherry Blossom Ballroom
About Amgen's vision for its Enterprise Data Warehouse (EDW) includes a 12-to-18 month effort focused on acquiring data from SAP modules and enabling reporting and analysis functionality for business areas whose processes are captured primarily in SAP. The first phase of this vision was an integration project that combines data from SAP and other sources into the Teradata EDW. In order to meet aggressive timeframes and user expectations, Amgen utilized agile development techniques such as semantic modeling, extensive BI prototyping, and the use of patterns and templates for data acquisition and integration. This session will focus on Amgen's experience integrating SAP and Teradata. We'll see how Amgen utilized SAP extraction design patterns, existing logical data mappings, and other methods that helped increase the project's time-to-value. We'll share specific areas that went well, along with areas that need to be improved upon for future Speaker/Artist(s) Info David Home, Paul Curtin Company Amgen, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	T	Are all Teradata Platforms Data Warehouse Appliances? << less at National Harbor 12, 13
About This presentation will describe the Teradata "Purpose Speaker/Artist(s) Info Chris Twogood Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	T	Coop's technical architecture and design for maintaining aggregates << less at Woodrow Wilson Ballroom B, C, D
About Aggregates are a vital part of the semantic layer in any Enterprise Datawarehouse. For business reasons, these aggregates often need to be Speaker/Artist(s) Info Bo Hvidberg, Ole Dünweber Company Coop Denmark, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	B	Customer integrated profitability analysis << less at Maryland D
About Banco Galicia's Corporate DW has been active for more than 10 years, providing users with the ability to prepare complex analysis regarding customers, products, transactions and channels data. The next corporate initiative is customer and product profitability analysis by integrating accounting data and customer financial information into a single "top - Speaker/Artist(s) Info Bruno Folino, Eduardo Agra Company Banco de Galicia Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	T	Dual Active Using Teradata Data Warehouse Appliance 2550 << less at National Harbor 4, 5
About At Express Scripts our Enterprise Data Warehouse had become the hottest commodity in town. During our capacity upgrade planning, we decided step up to a dual system using the Teradata Data Warehouse Appliance 2550 platform. This presentation will provide some insights into the decisions and planning that went into building out our system. This presentation should be interesting to any organization considering the move to dual systems. Even if dual systems seem like a distant goal, there are insights to be had and anecdotes to Speaker/Artist(s) Info Brian Ellis Company Express Scripts Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	T	Explaining the EXPLAIN - Part 1 << less at Woodrow Wilson Ballroom A
About A topic that is essential for all SQL programmers and database designers. This session will examine the mysteries of the English text that appears when an EXPLAIN is requested. You will learn what the EXPLAIN facility is, how and where the text is generated, how to read the output, what spool sizes and estimated time really represent, and choices that can be made to affect the Optimizer. There will be an explanation of topics such as confidence levels, aggregation and the various joins, including Merge, Exclusion and Product joins and also optimized versus non-optimized queries. At the end of the session you will be able to Explain the Speaker/Artist(s) Info Joe Ramon Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	B	Leveraging Rakuten Eco-system and Rakuten Super DB << less at Baltimore 3, 4
About Rakuten operates Japan's largest internet shopping mall "Rakuten Speaker/Artist(s) Info Hitoshi Kageyama Company Rakuten, Inc. Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	T	Real Time Analytics: Separating Myth from Reality << less at National Harbor 10, 11
About As active data warehousing matures, leading organizations are not merely integrating operational applications with the active data warehouse to retrieve next best offers and pre-calculated risk scores but are going online to the active data warehouse to calculate these and other model scores in near-real time. Real Time Analytics (RTA) is the next level of sophistication in the deployment of predictive models. But what is meant by Real Time Analytics? Where can companies get the most benefit from investments in real-time analytic technologies? And, how does the data warehouse environment need to be architected to achieve these benefits? This talk will review the various notions covered by RTA, when it is appropriate to be thinking about RTA, and the operational and architectural implications of getting it to work. We also make specific recommendations as to architectural best practices, with underlying reasons for our Speaker/Artist(s) Info Edouard Servan-Schreiber Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	R	Teradata Database Architecture Overview Part 1 << less at Potomac Ballroom
About The Teradata Database system is different from other databases in a number of fundamental ways. If you want to know what these differences are and how they make it possible for Teradata to deliver unlimited scalability in every dimension, high performance, simple management and all the other requirements of the Active Data Warehouse, then this is the session for you. We will discuss how the architecture of Teradata enables you to quickly, efficiently and flexibly deliver value to your Speaker/Artist(s) Info Todd Walter Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	B	Teradata Performance Management Foundation - Teaching a DBA to Fish << less at Maryland C
About Travelers Insurance used Teradata's Performance Management Foundation service to establish procedures for regular monitoring of key system indicators. We achieved significant gains in performance and capacity planning, which led to long-term cost deferrals for our environments. Come learn how a $25B multi-line insurance company, running three different Teradata versions, learned the intricacies of Active Workload Management, Application Performance Tuning and Capacity Planning from a consolidated service engagement which focused on a holistic approach to managing our environment. Our key IT and business groups learned not only how to install and run the reports, views and macros provided in the engagement, but also received extensive mentoring on their implementation and interpretation, which allowed us to build on the 20% performance gain from the service and multiplied the long-term value and impact of the Speaker/Artist(s) Info Michael Lally Company Travelers Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	B	The Value of Integrated Data keeps Volvo Car's Analysts awake all Night! << less at Maryland A
About Volvo Cars implemented a Teradata platform for improved quality and warranty analytics, through the replacement of two Oracle Data Warehouses with quality & warranty data, diagnostics data from sold cars, together with product configuration and service data. Volvo Cars will present how they accelerated improved product core values in quality, safety and environment aspects, as well as accelerated problem resolution time and innovation in R&D. The unlimited access to detailed integrated data keeps Volvo Cars analysts awake at night, with endless possibilities to harvest data from all cars on the market, as well as opening up new areas of innovation, and drives time-to-value. Volvo Cars has also implemented an approach where any new data warehouse projects have the ability to prove business value on real data before the project even starts, which in turn builds strong business cases and help validates the business case on project Speaker/Artist(s) Info Bertil Angtorp, Torbjörn Rosenquist Company Volvo Car Corporation, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	B	Advanced Analytics In A Recessionary Environment: More Critical Than Ever << less at Baltimore 3, 4
About The past year has been highly volatile and unpredictable. Economic forecasts and stock market sentiment are in constant flux. Within this uncertain period lie some hidden opportunities. As painful as the situation may be, it has forced businesses to examine all of their practices and look for ways to do things differently. Advanced Analytics can be a critical component in determining how to survive the downturn and, more importantly, be positioned to thrive during the recovery. We'll discuss how organizations can leverage Advanced Analytics to utilize current investments in systems, staff, and processes for competitive advantage with minimal additional Speaker/Artist(s) Info Bill Franks Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_abstracts.cfm?cdate...
4:00pm - 5:00pm	T	Data Integration within the Hybrid Model << less at Woodrow Wilson Ballroom B, C, D
About This session will focus on data integration within the Hybrid Physical Data Model implemented at Nationwide Insurance. Topics include: Reference data management, domain integration, data exception processing, data model extensibility, and loading new data sources into the foundation data Speaker/Artist(s) Info Joan Brownlee, Michael Hughes Company Nationwide Insurance, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	G	De-mystifying LDAP and SSO - Teradata Database External Authentication << less at Cherry Blossom Ballroom
About LDAP directory integration and single sign-on (SSO) are two separate, distinct and often confusing technologies for external authentication and authorization of user access to a Teradata Data Warehouse. Properly used, these technologies play an important role in the effective integration of Teradata systems with corporate security processes and infrastructure. This session will discuss the key differences between these two features and describe in detail the capabilities, functionality, and benefits provided by each. We will overview the steps required to configure the Teradata Generic Security Services (TDGSS) subsystem properties to work with an LDAP infrastructure. We will also discuss the steps required for configuration of the Kerberos subsystem to support single sign-on. Lastly, this session will provide a sneak preview of directory integration enhancements currently planned for upcoming Teradata Database Speaker/Artist(s) Info Jim Browning, Jeff Lewis Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	T	Explaining the EXPLAIN - Part 2 << less at Woodrow Wilson Ballroom A
About This is a continuation of Explaining the EXPLAIN - Part 1. In this hour you will learn how and what statistics are collected, and how the Optimizer uses them. You will see EXPLAINS of joins, Partioned Primary Index tables, and join Speaker/Artist(s) Info Joe Ramon Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	B	Information Management for Teradata with SAP Business Objects << less at National Harbor 12, 13
About SAP BusinessObjects is not only reporting on top of SAP Netweaver BW. Learn more about SAP's market leading Information Management product suite for SAP and Teradata. Integration of all source data including relational databases, SAP and non-SAP, XML based data and unstructured/web data, both in batch and realtime. Data Quality and Metadata Management can help you to ensure you have trusted data delivered to your end-users. Accelerate Business Intelligence, Data Warehouse and Performance Management deployments by using Rapid Speaker/Artist(s) Info Waldemar Adams Company SAP Deutschland AG & Co KG Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	B	Integrating the On-Line Channel: Multi-channel Targeted Marketing! << less at Maryland C
About The presentation will discuss JD William's experience of integrating their on-line channel behavior into its Teradata EDW. Many companies currently load aggregated ecommerce product based browsing data into a separate data mart or possibly their EDW. Very few companies load individual customer browsing data into their EDW as the tagging or web log coding becomes too onerous. JD Williams have pioneered the use of Speed Trap to enable individual customer browsing interactions to be loaded into their EDW. This gives JD Williams visibility of what customers Speaker/Artist(s) Info Neil McGowan, Chris Brierley Company JD Williams Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	T	Partners in Time - Leveraging SAS In-Database Processing at Bank of America << less at Maryland B
About Bank of America's anti-money-laundering team found themselves faced with the alarming proposition that there would not be enough hours in the day to perform the processing they needed to do. Faced with rapidly growing demands for deeper analysis, it was clear that using the traditional approach of extracting and downloading massive amounts of data to a SAS server, and then crunching through that data was not going to cut it. Experts from Teradata and SAS teamed up with Bank of America to develop an innovative Speaker/Artist(s) Info Dirk Anderson, Eric Hale, Julie Mannon Company Bank of America, SAS Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	B	Rethinking BI to Drive Better Decisions << less at Maryland A
About Enterprises live and die by the decisions they make but relatively little attention is paid to the decision making process within organizations. This session will discuss how decisions are made within organizations, and how analysis can improve those decisions. Specifically, it will address the uses of business intelligence which do not involve generating large reports that everyone ignores. Instead this session will focus on the use of various forms of analysis to prompt decisions that are currently avoided until too late as well as the use of analysis to drive unorthodox thinking into enterprise decision Speaker/Artist(s) Info Gareth Herschel Company Gartner, Inc. Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	B	Swimming Upstream: A Journey to Teradata << less at Maryland D
About Lou Gerstner's book "Who says Elephants can't Speaker/Artist(s) Info Derek Pollitt Company Rogers Wireless Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	T	Teradata Data Mover - A New Teradata Load Tool << less at National Harbor 4, 5
About Come learn about Teradata's newest load tool, Teradata Data Mover. Topics include an overview of the Teradata Data Mover product, various customer use cases, and the long range road map of features, Learn how Data Mover can help in data synchronization for dual active solutions as well as for data mart synchronization. Listen to customer success stories and the long range roadmap of Speaker/Artist(s) Info Mark Haydostian Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	R	Teradata Database Architecture Overview Part 2 << less at Potomac Ballroom
About The Teradata Database system is different from other databases in a number of fundamental ways. If you want to know what these differences are and how they make it possible for Teradata to deliver unlimited scalability in every dimension, high performance, simple management and all the other requirements of the Active Data Warehouse, then this is the session for you. We will discuss how the architecture of Teradata enables you to quickly, efficiently and flexibly deliver value to your Speaker/Artist(s) Info Todd Walter Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	T	Understanding Cloud Computing and How It Will Change Your Data Warehouse << less at National Harbor 10, 11
About What is all the fuss about Cloud Computing? Is it just a buzzword or is there something meaningful and important to understand? This presentation will provide an introduction and overview of Cloud Computing and the Cloud Computing landscape. It will discuss the major benefits of implementing your own Cloud Computing strategy and how you can take advantage of this technology to improve your data warehousing initiatives. Additionally, it will highlight how Teradata is using the Cloud and what you can expect from Teradata's products in the Cloud in the future. Finally, it will also feature a live demo of a Teradata Data warehouse and Teradata Applications being deployed and running in the Amazon Elastic Cloud Speaker/Artist(s) Info Todd Papaioannou Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:00pm - 5:00pm	B	When the Standard Model Does Not Fit.... the Air Canada DW Journey << less at Baltimore 3, 4
About Air Canada is in the middle of a significant journey to reinvent itself. And we are in the middle of a journey to define our DW and LDM direction. Our vision: "Building loyalty through passion and innovation" leads directly into a journey to enhance our customer service, to provide more choices, and more tranparency in our products, prices and service. AC is now considered a leader in product innovation with our unique online "branded fares", our industry leading "Flight Pass" products, and is moving to a new reservation and departure control system to replace legacy. Moving faster than most, we need to answer key questions - what is working, what new products do we offer, how do we model our forecasts with a totally new demand reality.... And then how do we find a Data Model in a DW that works. This is the true story of a number of false starts, small victories, and an emerging vision as to where to go and how to get there with Teradata as our Datawarehouse Speaker/Artist(s) Info Robert Eardley Company Air Canada Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
Tuesday, October 20
8:00am - 9:00am	B	A Teradata Journey Revealed << less at Baltimore 3, 4
About This presentation will provide the true story and difficult journey to provide actionable information, such as dashboards and business insight within Teradata Customer Services. A business and technical summary will be provided to outline the challenges, information gaps, development of plans for improvement, an approach for establishing a roadmap and the specific solution delivered. In addition you'll hear challenges endured with trying to implement a regional data mart, the move to an EDW, the struggles in easily getting information to make timely decisions, and how CS set a course to use Teradata after their split from NCR Corporation. ROI information will be shared and future deliverables discussed. A business leader's story worth Speaker/Artist(s) Info Tom Stierle, Brent Williams Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:00am - 9:00am	T	Building a House of Bricks - How eBay Secured the Data Warehouse << less at National Harbor 4, 5
About In the age of increased security violations and identity thefts, applying a security strategy that meets both internal and governmental regulations is an absolute imperative. At eBay, the business depends on being able to safeguard data in order to support unquestionable trust and safety, while at the same time being manageable enough to respond quickly to access requests to support our "go-very-fast" environment. The longer a warehouse has been in existence, the more challenging the effort becomes in implementing such a security model. Database architecture, legacy access rights, and a plethora of other considerations come into play. Find out the approaches, challenges, issues, tips and lessons learned in our efforts to implement a tightened security Speaker/Artist(s) Info Joanne Erceg, John Hackley Company eBay Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:00am - 9:00am	B	Competing on Business Analytics: The New Age of Smart Decision Making << less at Maryland B
About There is plenty of evidence that analytics can lead to competitive advantage. However, in an age in which many decisions have been suboptimal, the next frontier is to use analytics and other tools to make better decisions, both strategic and operational. In this presentation, renowned analytics thought-leader Tom Davenport will expand on the ground- breaking analytics research covered in his best selling book Competing on Analytics and share new insights from his latest research findings. They suggest the need for a closer linkage between information, analytics, and the decisions made on them. He'll provide examples of organizations that have created such linkages, and describe the benefits they've achieved. Professor Davenport will also provide details of how these organizations have developed their analytical capabilities and discuss how organizations such as yours can begin to systematically assess and improve decisions in the Speaker/Artist(s) Info Thomas Davenport Company Babson College Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:00am - 9:00am	B	Emergence: The Other Path to an Enterprise Business Model << less at Maryland A
About Experts say best practice is to build an EDW from the start. While ideal it's not always practical. Daily realities of expertise, maturity, business priority and budget lead to a circuitous, less than efficient technical and non-deterministic path to implementation. After 5 years of building an EDW (active loading; self-service) business has been frustrated about the efficiency of delivery of globally standard metrics. Until recently BU heads hadn't come together to prioritize a cross-BU standards effort. The stars have aligned and with BU support, all PayPal data in the EDW and advanced analytics maturity across the organization; the Enterprise Business Layer project was created. Presentation addresses what drove PayPal here, a short history, issues of getting business support an enterprise effort and complexities of implementing: Benefits provided to business; Trade-offs CPU utilization vs space; Managing enterprise layer, while underlying EDW evolves; Self-service Speaker/Artist(s) Info Clay Stanley, James Semenak Company PayPal, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:00am - 9:00am	B	Hallmark Stores build Custom Marketing Using Real-Time Access to Warehouse << less at Maryland C
About Using Teradata, TCRM and Print on Demand technology, Hallmark put the real-time power of consumer marketing into the hands of their Gold Crown retailers so store owners can harness their unique knowledge about their individual stores, locations, consumers and business trends. The solution combines a mix of technology infrastructure and creative business processes enabling Gold Crown retailers to maximize their marketing dollars by mailing timelier and more relevant consumer communications which are producing positive results. This session will cover the business need, technology infrastructure required to support the localized mailings, results achieved and as always, lessons learned. Any retailer looking to empower their stores or franchises will learn first-hand how Hallmark changed their direct marketing dynamics and benefit from attending this Speaker/Artist(s) Info Linda Crow, DeAnna Blair Company Hallmark Cards Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:00am - 9:00am	B	How a 40th-Level Half-Elf From Secaucus Will Change Your Business << less at Woodrow Wilson Ballroom A
About In 10 years, the largest influence on all customer purchases will be their virtual experience. Companies will respond by spending more money trying to shape this experience than money spent offline. Web 2.0 signaled a "V-day" shift of control from company to customer, where powerful virtual worlds, social networking and communities proliferate. While traditional wisdom has focused on customer identification for one-to-one targeted marketing campaigns, the reality of multiple anonymous personas (e.g., Second Life, World of Warcraft), blogs, online communities (e.g., YouTube and Digg) and the sheer power of their influence means that every customer will have an online persona driving your business relationship. In this presentation we will discuss why this happening and what companies can do to stay relevant to their Speaker/Artist(s) Info Adam Sarner Company Gartner, Inc. Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:00am - 9:00am	B	Lighting the Way, Teradata and Utility Partner to Drive Insight << less at National Harbor 12, 13
About Many of the electric and natural gas utility companies in the U.S. are in the "dark ages" from a business intelligence standpoint. Last year we began a partnership with Teradata to create value and to help build out a utility industry focus for Teradata. We are rapidly moving from a manual and segmented information model to an integrated approach that will transform the way we manage businesses and drive results to improve bottom lines. This presentation will cover our progress so far, the technical and business value we have achieved, and our vision for the Speaker/Artist(s) Info Brian Jore Company Xcel Energy Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:00am - 9:00am	S	Oracle Business Intelligence/OLAP and Teradata << less at Maryland 5, 6
About Attend this session to network with industry experts and other members of the joint user community for Oracle Business Intelligence Enterprise Edition Plus (includes OBIEE, and former Hyperion BI technologies), Oracle BI Applications or Oracle Essbase with Teradata. Led by a group panel consisting of senior Oracle and Teradata engineering executives, as well as a joint Teradata/Oracle customer, the session will cover topics such as integration and optimization, data models, OLAP architecture strategy, security, and deployment considerations. Sharing experiences and requirements is a great way to gain visibility into best practices that can increase the benefits of your integrated solution, while providing insight on how Teradata and Oracle can jointly provide more value in the future. Please join Speaker/Artist(s) Info Scott Gnau, Robert Gersten, Matthew Laney Company Teradata, Oracle, Winn-Dixie Stores, Inc. Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:00am - 9:00am	B	Settlement at OI - Operational Efficiency in a Multi Billion Business << less at Maryland D
About OI is the major Brazilian convergent telecommunications operator in revenue with over 50 million subscribers. The Settlement process in the Communication Industry is based on complex business rules where billions of CDR should be tracked and detailed analyzed each month. Pre-paid customers, Cobilling process, Public telephony and ISP are examples of specific settlement rules where revenue leakage may happen or operational costs may increase. Detailed active information, accuracy and performance are keys to succeed with this business. Additionally, interconnection calls analysis can improve operational efficiency of others business areas. Taxes recovering in the amount of dozens of millions dollars, fraud detection, traffic analysis for product profitability are example where the Settlement team has added value to the company bottom line. As a result of attending this presentation the audience will learn how OI manage its Settlement process highly focusing on business Speaker/Artist(s) Info Gustavo Amaral Company OI - Interconnection Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:00am - 9:00am	R	Teradata 13.1 Technology - Part 1 << less at Potomac Ballroom
About What is your favorite wish list feature for Teradata? Temporal data supported for both queries and data loading? Built-in Geospatial support? Character and Timestamp partitioning in PPI? User defined SQL functions? TASM management of utilities? Security and Availability enhancements? This session will explain how all of these will be part of Teradata 13.1, the latest major stage of Teradata's Speaker/Artist(s) Info Todd Walter Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:00am - 9:00am	T	Teradata Virtual Storage: Another Big Change in Teradata 13 << less at Woodrow Wilson Ballroom B, C, D
About The latest release, Teradata Database 13, includes another major change to the Teradata file system. V2R6.2 introduced the new Write-Ahead Logging scheme, while Teradata 13 introduces a whole new feature and infrastructure called Teradata Virtual Storage (TVS). TVS will support systems with storage devices having different storage capacities and speeds, automatically placing data on the most appropriate storage depending on its access pattern. TVS also allows for greater flexibility when defining a clique's storage or when adding storage to an existing clique. This presentation will explain how TVS is implemented in the Teradata Database, how it works, and in particular how it achieves increased performance. Also presented are upcoming changes to the Teradata platform configurations that will take advantage of TVS's multi-tempurature Speaker/Artist(s) Info John Catozzi Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:00am - 9:00am	G	The Key to BI Success: Making Information More Consumable << less at Cherry Blossom Ballroom
About Vendors spend tremendous time, effort, resources, and money making their technology the best at accessing, engineering, controlling, and formatting data. We can manipulate tremendous amounts of data with ease. Unfortunately, what our industry has not focused on is how humans comprehend the fire hose of data the technology aims at them. All vendors say their products are easy to use, but ease of use is most often directed at technologies and tools, not at making information more consumable. Consuming information involves more than just putting data into pretty pictures or colorful splotches. It requires the information to have a clear business definition, a documented lineage, be actionable, and personalized to match the needs and skills of information workers. This seminar discusses why consuming information requires a shift to understanding how business processes and business users employ information, and why BI information needs to be integrated into the overall business Speaker/Artist(s) Info Claudia Imhoff, Colin White Company Intelligent Solutions, Inc., BI Research Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:00am - 9:00am	T	Workload Management @ Metro << less at National Harbor 10, 11
About With more than 29,000 users in 43 separate countries the Metro Data Warehouse has to fight with a lot of performance challenges due to a very high mixed workload, different time zones, and different requirements of resources. To fulfill the performance requirements and SLG's it is necessary to reduce the concurrent workload. But additionally the need exists to assign the CPU resources within the 43 environments and their users to secure that each of the countries gets the resources it pays for. This presentation will describe the different implementation steps and the achieved Speaker/Artist(s) Info Luzie Wischka, Yvonne Quacken Company Teradata GmbH, MGI METRO Group Information Technology GmbH Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	AB Inbev Takes Action with New Insight into Multi Value Compression << less at Maryland Foyer 1-6
About The Business Intelligence Team at Anheuser-Busch InBev is utilizing the latest features of Teradata's Multi Value Compression. As the world's largest brewer, ABInBev has been moving aggressively to integrate business intelligence across the globe. By the end of this session, you will learn from a customer's perspective what types of extract and load operations get the most performance benefits when using column compression, the importance of compression report metrics to ROI, the best practices in the application of MVC and why these methods are Speaker/Artist(s) Info Nicholas Polizzi, Mark Hofstetter Company Anheuser Busch InBev Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Advanced Selection Techniques in Segmentation << less at Maryland Foyer 1-6
About Starting with real business questions discover the advanced features of Selection Manager in TRM 6.0. Which guests spend more than $100 dollars at the Slot Machines? Who spent an average of $1000 dollars over the past six months at blackjack and poker tables? Which guests spend more than $500 at the Blackjack table at the Las Vegas location? Answer these questions while exploring the difference between linked and unlinked AND, the use of aggregation (and to what level), independent attributes versus filter attributes, using advanced SQL Expressions, how to leverage Data Speaker/Artist(s) Info Jennifer Baldwin, Michael Chaves Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Assessing Packaged Analytics for Enterprise Business Intelligence << less at Maryland Foyer 1-6
About As the data warehousing market matures, many vendors are packaging their data warehousing experience into pre-configured data models, analytic applications, and other accelerators in order to fast track business intelligence implementations. While a true "data warehouse in a Speaker/Artist(s) Info Stuart Mullins Company Lucidity Consulting Group Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Capacity Management and Optimization in TASM Environment << less at Maryland Foyer 1-6
About It is easy to change TASM throttling, priority and resource allocations rules, but it is difficult to do it effectively keeping in mind Service Level Objectives (SLOs) for individual workloads. In this presentation we will review how modeling and optimization technology can be used to evaluate different scenarios and justify strategic capacity planning, tactical performance management and operational workload management decisions in TASM environment. We will review case study illustrating how workload characterization and performance prediction results can be used to justify realistic Service Level Objectives and Service Level Goals, enable comparison of the actual results with expected to create a closed loop proactive Service Level Speaker/Artist(s) Info Boris Zibitsker, Douglas Brown Company BEZ Systems Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Data Quality One-Two Punch: DQRM and Teradata ADS Generator << less at Maryland Foyer 1-6
About To maintain their agility in response to changes in their industry, leading companies constantly rely on their collected data for an increasing array of mission-critical goals. But putting data to work toward those goals requires an assurance that the information in their data warehouse is of the highest quality. Companies are seeking better ways to ensure they have a plan in place to improve results so they can leverage the benefits of high-quality data, benefits that include greater confidence in analysis and reducing data reconciliation costs. These organizations are looking for a quick and cost-effective way to gain insight into the quality of their data. Exactly the combination of speed, simplicity, and low cost that Teradata's DQRM and ADS Generator provide. DQRM is the business rules repository and engine that documents and executes business rules. Teradata's ADS Generator tool provides a simple means to identify potential business rules and to resolve data quality Speaker/Artist(s) Info Danny Maddox, Frank Capobianco Company Teradata Corporation Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Emerging Advanced Analytical Applications in the Online World << less at Maryland Foyer 1-6
About The online world has stressed every aspect of building advanced analytical applications. Challenges range from handling huge volumes of data, dealing with real-time responses, free-form queries, unstructured data and integration with traditional data have begun to result in a slew of new applications. This presentation will discuss the current state of online advanced analytical applications, what requirements business are driving, what technologies are now available and some examples of what is being implemented. We will look at advanced analytical applications in the areas of: banner ad placement optimization, online inventory forecasting, keyword bid optimization, real-time re-marketing, customer value forecasting, online video usage scoring, using content affinity for targeting, dealing with analytics for dynamic web-sites, reducing customer services through understanding how to sync online help with IVR's and agents and improving agent performance with workflow Speaker/Artist(s) Info James Semenak, Doug Bryan Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Interaction Capture at the User Interface - Evolution and Future Trends << less at Maryland Foyer 1-6
About Real-time Web data can drive active decision support, but the technology to source this data has evolved a lot. First there was Web Log Analysis. Then the emergence of "tagging solutions" which augmented the server's web log with additional data generated by JavaScript "tags" placed in the pages. However "tag maintenance" and "tag management" became a major headache. This lead to new server-side Speaker/Artist(s) Info Malcolm Duckett Company Speed-Trap Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Planning for Business Continuity with Teradata Dual Active << less at Maryland Foyer 1-6
About Session will walk through the Teradata Professional Services methodology executed during the Dual Active Solutions Design Engagement covering; Requirements, Technical Analysis, and High Level Architecture. There are many architectural components within the EDW environment that should be evaluated when planning for EDW business continuity; this session will identify and provide considerations in the sustaining of those key Speaker/Artist(s) Info Norman Nicholl Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Real Value from Advanced Marketing - How Marketing Can Impact EPS << less at Maryland Foyer 1-6
About Marketing has evolved from corporate overhead to a key function to a critical source of strategic and competitive advantage. CMO's are now accountable for the impact of corporate marketing initiatives to both ROI and profitability. Marketing provides visibility beyond traditional marketing measurement programs. Accountability at the individual level is summed to form a view of corporate customer equity that can be tracked, measured, and correlated to corporate performance (earnings). This session explores the concept of Marketing Value Management and its application to marketing measurement and accountability. This methodology has capabilities far exceeding those of today's marketing, campaign management and MRM (Marketing Resource Management) tools. MVM benefits include: 20% reduction in costs, 20% improvement in revenue generation, improvements in Speaker/Artist(s) Info Lance Miller, Carol Post Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Seven Common Obstacles to the Active EDW << less at Maryland Foyer 1-6
About As customers take their initial steps down the path toward Active Data Warehousing they generally face several common obstacles. This session will look at the seven most common and potentially Speaker/Artist(s) Info Greg Sannik Company Teradata Corporation Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Teradata Indexes - How They Work & When to Use Them << less at Maryland Foyer 1-6
About This is more than overview of the Indexes that are available in Teradata and how they work. We will cover Primary Indexes: Unique and Non-Unique, Partitioned Primary Indexes, Multi-Level Partitioned Primary Indexes; Secondary Indexes: Unique, Non-unique, Single Table Join, Aggregate Join, Value Ordered, Sparse, and Hash Indexes; and some interesting ways to mix and match indexes to gain optimal access and Speaker/Artist(s) Info Alison Torres Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	The Analytics of Automotive Quality, Early Warning and Root Cause Analysis << less at Maryland Foyer 1-6
About With seven year warranties, and warranty costs amounting to 2% of revenue, there has never been more focus on quality in the manufacturing sector. However, a car contains thousands of parts and it is a non-trivial problem to detect worrisome changes in reliability without either overwhelming the organization with false alarms, or stating the obvious once it is too late. This requires massive statistical modeling on the detail of failures. This presentation will show how auto manufacturers are using Teradata and their detailed data for early warning on quality issues based on warranty claims, and to identify the most likely causes of problems. We will share experiences from Europe, and show how Early Warning can be linked to Hypothesis Reduction to drive significant time and cost savings. We will show how Teradata was used to build the thousands of models for this type of analysis, and can handle the massively mixed workload of Speaker/Artist(s) Info Duncan Ross, Edouard Servan Schreiber Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	The Basics of PPI (includes Multi-Level PPI) << less at Maryland Foyer 1-6
About This session will provide information on the basic concepts of Partitioned Primary Indexes. What is a partitioned primary index? How do you define a partitioned primary index (PPI)? What are the RANGE_N and CASE_N functions all about? This presentation will also include information on how to define and use a Multi-Level PPI and the latest Teradata enhancements. Get the answers and more about this performance enhancing capability during this presentation on the basics of partitioned primary indexes. This topic is of particular interest to physical database designers and database performance Speaker/Artist(s) Info Larry Carter Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	We've upgraded to TD12 and we're rocking! << less at Maryland Foyer 1-6
About TD12 upgrades present interesting opportunities for performance improvements. Taking advantage of new features usually involves changing tables, SQL, utilities; but Teradata customers also experience jumps in performance without "doing Speaker/Artist(s) Info Ralph Meira Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
9:30am - 10:30am	G	A Technical Overview of SAP NetWeaver Business Intelligence and Teradata << less at Cherry Blossom Ballroom
About The business optimization opportunities for leveraging integration between SAP NetWeaver BI and Teradata vary industry by industry but all revolve around delivering world class enterprise intelligence in a cost optimized environment. The Teradata SAP relationship has produced a number of innovative integration solutions. This session will focus on an overview of the entire portfolio of technology integration solutions with an emphasis on the newly emerging solutions - how they can be used and the benefits that can be derived from them. Additionally, a brief view into what is on the horizon for Teradata SAP NetWeaver BI integration will be Speaker/Artist(s) Info Wayne Boyle Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
9:30am - 10:30am	T	In-Database Analytics: Key to the Next-Generation Enterprise Data Warehouse << less at Woodrow Wilson Ballroom A
About Enterprise data warehousing (EDW) professionals are adopting an emerging best practice known as "in-database analytics." Under this practice, data mining, predictive analysis, and other compute-intensive analytic functions are migrating to the EDW platform to leverage its full parallel-processing, partitioning, scalability, and optimization functionality. In this presentation, Forrester analyst James Kobielus will discuss in-database analytics in the EDW, involving various vendor-proprietary and open industry frameworks and APIs. Kobielus will discuss how in-database DW analytics can either replace or supplement traditional analytics execution approaches. He will compare and contrast different EDW vendors' approaches to in-database analytics, including Teradata, Oracle, IBM, Netezza, Greenplum, and Aster. His presentation will incorporate user case studies from a Forrester report on this topic that he will publish in Q2 Speaker/Artist(s) Info James Kobielus Company Forrester Research Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
9:30am - 10:30am	B	Integrating Medicare and Medicaid Claims: What Does That Mean? << less at Maryland B
About The Centers for Medicare and Medicaid Services (CMS) is the world's largest healthcare payer. With the integration of all Medicare and Medicaid healthcare claims into a single Teradata repository, CMS has created a central repository from which they can analyze data in new and different ways from their traditional approaches. This includes conducting national program integrity analyses; identifying potential drug-to-drug interactions that might adversely affect the health of beneficiaries; improving risk scoring methods that would improve the accuracy of provider payments; and supporting President Obama's pledge to implement Electronic Health Records for every citizen. This presentation will focus on how the integration of Medicare and Medicaid claims data will provide our government with tools to improve the delivery of healthcare services while also finding ways to save Speaker/Artist(s) Info John Winkelman Company LMI Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
9:30am - 10:30am	T	Introduction to Teradata IDE << less at Woodrow Wilson Ballroom B, C, D
About Teradata IDE is part of Teradata's new suite of tools. It enables the Eclipse DTP (Data Tool Platform) for use with Teradata as well as adding additional tooling to support development for Teradata. In this presentation we'll first introduce the general capabilities of the tool. Then we'll go into depth demonstrating some of the more advanced features such as how to develop and deploy a Java XSP by building a small sample application. At the conclusion of this presentation attendees will have a solid foundation to increase developer Speaker/Artist(s) Info Gary Seller Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
9:30am - 10:30am	B	Meeting BI Governance Imperatives and Agility Requirements << less at Maryland D
About Setting up and managing governance for an Enterprise DHW is not an easy task, even with the right level of sponsorship & commitment from the different parties involved. Managing a long-term DWH roadmap with a pre-defined budget in a continuously changing environment is challenging, particularly with reactivity capabilities requirements, in order to address tight time-to-market needs. Bouygues Telecom considers presenting how they addressed this challenge: The governance process and the organization that was set in place; What BI agility means in their environment: how is it being addressed in their governance and architecture (datalab)? How, in the governance process, such targets as agility, pool usage, industrialization of the response to perennial needs and maximization of value creation, co-exist?; Their ongoing efforts to evaluate data assets with regards to business requirements, explaining how this helps them prioritize opportunities within financial Speaker/Artist(s) Info Yann Decre, Jean-Marc Bonnet Company Bouygues Telecom Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
9:30am - 10:30am	B	Promote Compliance through DW, Business Intelligence & Case Management << less at Maryland C
About Like any business enterprise, government organizations run smarter, faster and better when they have tools to leverage the vast amounts of data available to them. Improved tax compliance and collection, very critical government functions in times of budget and financial crisis, are excellent examples of how information improves government's effectiveness. In this presentation, Mike Davis will explore the benefits derived from over 4 years of data warehousing, business intelligence and case management system development to detect tax non-compliance, better equip caseworkers to serve taxpayers, and recover unpaid taxes. A focus of this presentation will be the Department's Case Management System. With the Case Management System running on the Teradata data warehouse, front line employees and caseworkers have current and historical views of all the information they need to resolve Speaker/Artist(s) Info Mike Davis Company Missouri Department of Revenue Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
9:30am - 10:30am	S	SAS << less at Maryland 5, 6
About SAS and Teradata entered into a strategic partnership in 2007 to provide customers with a unique and differentiated value proposition exploiting the best of both vendors' core strengths in data warehousing and analytical BI solutions. Joint in-database solutions continue to impress the marketplace by dramatically improving the quality and timeliness of analytic-driven business decisions. During this session our panelists will share best practices and facilitate discussions on how in-database processing from SAS and Teradata can drive an even higher level of value; a true end-to-end business analytics Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
9:30am - 10:30am	T	Taking the 'Multi' out of Teradata Multi-System Manager (TMSM) << less at National Harbor 12, 13
About Although Teradata Multi-System Manager (TMSM) has it's beginnings in the dual-active/multi-system environment, it brings management capacilities to single system users as well. That's what this session is all about. TMSM goes beyond just reporting Teradata status. TMSM brings insight into your Teradata environment, ETL and BI servers, other hardware components, applications, processes, sychronization of units of work across multiple systems and the quality of the data itself. TMSM also gives insight into the interrelationships of all the architectural componenents. For example, one of your ETL servers went down. Why did it go down and what applications were affected? More importantly, could the situation have been avoided if corrective action was taken when first warned. Your data loaded into your Teradata system, but how do you know the data is correct? TMSM can help. Learn what TMSM can do for you by attending this Speaker/Artist(s) Info Jim Venske Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
9:30am - 10:30am	T	TDWM in a Complex, Mixed Workload Environment << less at National Harbor 10, 11
About AT&T Mobility faces many Workload Management challenges on our Teradata Data Warehouse. A typical weekday involves queries from over 1,500 users and, including IT work, more than 750,000 queries. Applications include a tactical Dashboard (with a sub-second query SLA), a dependant Data Mart loaded daily with official finance metrics, campaign management software for over 70 million subscribers, sophisticated SAS users and numerous subject areas with all levels of BI queries and analysis. Competition for CPU is fierce and the SLAs are aggressive. We have struggled through times where half the day was spent in AWT saturation. Things are much smoother now thanks to the controls available in TDWM. This presentation will outline specific challenges we faced and the success we achieved with TDWM. It will also briefly touch on a research project with a team from Georgia Tech using Simulation software and Linear Programming techniques to find optimal workload concurrency Speaker/Artist(s) Info Ricky Kimball Company AT&T Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
9:30am - 10:30am	R	Teradata 13.1 Technology - Part 2 << less at Potomac Ballroom
About What is your favorite wish list feature for Teradata? Temporal data supported for both queries and data loading? Built-in Geospatial support? Character and Timestamp partitioning in PPI? User defined SQL functions? TASM management of utilities? Security and Availability enhancements? This session will explain how all of these will be part of Teradata 13.1, the latest major stage of Teradata's Speaker/Artist(s) Info Todd Walter Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
9:30am - 10:30am	T	Teradata Data Mover: A New Product For Teradata Data Synchronization << less at National Harbor 4, 5
About Teradata Data Mover (TDM) is a new product that plays an important role in the movement of data from one Teradata system to another. It is a key component in moving that data between production systems, between production and test systems and fits into the overall Dual Active scenario. TDM will provide the capability to move large quantities of Teradata database objects, automatically determining the most optimal method under the covers. TDM provides a new overall mechanism for data synchronization between systems, employing a simple high-level interface, while at the same time solving the complexities for the Speaker/Artist(s) Info Steve Feinholz, Tim Harris Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
9:30am - 10:30am	B	Timberland Goes Global with Data Warehousing << less at Maryland A
About Business intelligence enables a company to achieve its goals and objectives through data-driven decision making improving both efficiency and effectiveness. To achieve these results, business and IT must work closely together to define performance driving KPI's, consolidate relevant data and present through a range of analytical mechanisms. This presentation discusses how The Timberland Company partnered with Teradata to provide in-depth analytic capabilities for global customer orders. The success of this program is attributed to strong sponsorship, key involvement with business unit stakeholders and a strategic investment in technology. This session will include a review of the business need, the technology evaluation process and a look at the future use of information at Speaker/Artist(s) Info Julie Myers Company The Timberland Company Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
9:30am - 10:30am	B	Visa: Our Journey to an Active Data Warehouse << less at Baltimore 3, 4
About Visa Enterprise Data Warehouse supports several business critical applications that provides information to internal users, customers and business partners. Ten years ago, when we decided to implement a Data Warehouse, our main objective was consolidating information to improve data quality and business users access to information for strategic decisions. Since that initial success, we have transformed our Data Warehouse to also support our daily operations. Fraud detection, customer care center and our web page, are just some of the examples of the applications our Data Warehouse currently supports. Join us and you will learn about our EDW successful evolution, strategy and Speaker/Artist(s) Info Adrián Quilis Company Visa Argentina S.A. Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
11:00am - 12:15pm	B	Accelerating Manufacturing Business Intelligence. A Semiconductor example << less at Woodrow Wilson Ballroom A
About A key business goal of any Semiconductor company is to improve product margins by improving yield, logistics, and reducing scrap rates. Critical to achieving this goal is the ability to accelerate enterprise access to information to enable timely and more accurate decisions. Faced with ever increasing data volumes, user requirements, and query complexities of a semiconductor manufacturer this problem overloads the Business Intelligence infrastructure. This presentation will discuss Freescale's implementation of a manufacturing analytical platform (MAP) solution, including Statistical Workflows and in-database analytics as a means to accelerate the delivery of information to the masses at the speed of their business. We provide bench mark results of Freescale's business intelligence infrastructure before and after the MAP implementation as well as showing detailed business impact of the Speaker/Artist(s) Info Leslie Fowler, Paul Dennies Company Freescale Semiconductor, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
11:00am - 12:15pm	B	*Dear Staff: I Have to Testify to Congress Next Week(A Miracle Occurs Here)** << less at National Harbor 12, 13
About Senior decision-makers should spend 80% of their daily time establishing a vision for the organization. Unfortunately, they are too often caught in daily firefights, sorting through increasingly burdensome amounts of data to integrate conflicting information from a well-intentioned staff with multiple data points and perspectives. Wrong decisions effect ROI in corporate America - in DoD they waste taxpayer dollars or put warfighters' lives at risk. Risk management is not done looking at the middle of the curve or green stoplight charts - it requires outlier analysis across multiple functional areas with as much historical context as possible. Good decisions are not possible without the details supporting the decisions. Managing cost, schedule and performance is not do-able without the right tools supporting and evaluating the details. Leading a vast, complex, worldwide enterprise like the USAF is no longer seat of the pants flying - you need to strap into the best platform you can Speaker/Artist(s) Info John Handy Company The Durango Group Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
11:00am - 12:00pm	R	Enterprise Analytics on Demand << less at Potomac Ballroom
About Learn how eBay is taking the Self Service analytics environment to the next level. Internal analysts are able to build virtual data marts in minutes through self service portals. Templetized virtual data marts - the next generation of self service jump start solutions for analytics. An overview of eBay's next generation Analytics as a Service platform that spans traditional Data Warehousing, BI, Visualization and real-time Speaker/Artist(s) Info Oliver Ratzesberger Company eBay Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
11:00am - 12:15pm	B	Enterprise Data Warehouse Project Justification, Unexpected Return << less at Maryland B
About Mosaic is the art of creating an image from the assemblage of small pieces of material. American Airlines envisioned how combining individual pieces of twelve core systems into its Speaker/Artist(s) Info Patti Ptasznik, Karen Wilson Company American Airlines, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
11:00am - 12:15pm	B	Liberty Mutual Drives Risk Management Efficiency with Teradata Geospatial << less at Maryland A
About In an effort to address the changing risk climate after the terrorist attacks on September 11, 2001, Liberty has continued to evolve and optimize their risk management practices through implementation of risk exposure assessment, analysis and intelligent response business processes and technology systems. This presentation provides an overview of how Liberty Mutual Group's Commercial Market division has implemented their exposure management strategy focused on mitigating the newly emerging risks through disciplined underwriting practices and systems. An overview will be provided of the underlying business and information technology framework leveraged, including risk assessment practices and the Teradata Active Data Warehouse (ADW) and geospatial analytic Speaker/Artist(s) Info Tammy Roussell, Watzke Mike Company Liberty Mutual Group, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
11:00am - 12:15pm	B	Realizing the Potential of Retail Analytics << less at Woodrow Wilson Ballroom B, C, D
About Because of its wealth of data, the retail industry has been one of the most aggressive adopters of analytical approaches to business. And according to research from Thomas H. Davenport, co-author of the best-selling book Competing on Analytics and President's Distinguished Professor at Babson College, leaders who drive corporate strategies with fact-based decision making can outperform their competitors, achieve up to double-digit growth and "wring every last drop of value from all (their) business processes. "Recently Tom completed a study of more than 30 retailers and more than 20 retail experts on analytical trends in the industry. In this session Tom will highlight some of the key trends and emerging practices that will affect your business in 2009 and well into the Speaker/Artist(s) Info Thomas Davenport Company Babson College Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
11:00am - 12:15pm	B	Serving the Wealth Segment through Event Based Sales and Servicing << less at National Harbor 4,5
About Historically, Event Based Marketing (EBM) programs have focused on those clients who don't receive intense personal service from their bank-the mass and mass-affluent segments. But what about the high-end clients who already receive personalized service? How can a firm quickly and inexpensively determine the ROI of applying EBM concepts towards them? In July 2008, the Wachovia Private Bank set about answering these questions. A small, Event Based Sales & Servicing (EBSS) POC was run to assess the value of delivering timely, relevant leads to the bankers responsible for managing clients who each held between $2-5 million in investable assets. The results are in and are impressive. Despite running the POC during perhaps the most turbulent two-month period in the history of Wachovia, the results still surpassed the highly aggressive targets set. This presentation will discuss the EBSS program within the Wachovia Private Bank, the results achieved and what we Speaker/Artist(s) Info John Murray Company Wachovia-Wells Fargo Private Bank Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
11:00am - 12:15pm	B	The Dollars are in the Details - Building an Extreme Data App with the 1550 << less at Maryland C
About In 2008 several factors converged that led to Real building a purpose-built Royalty app on Teradata: With the introduction of several music partners (VZW, Yahoo, etc) Real's music business began to takeoff in growth; The legacy royalty app was built off of summary data and/or estimates and defaulted to rules that were least favorable to Real; Teradata released the 1550 Extreme Data Appliance which made detailed data storage and analysis cost effective for Real. With this 'perfect storm', Real took this opportunity to build a scalable royalty app that fits their business today, and is adaptable to future business variants. All of this while leveraging the detailed data that was already being captured by their Teradata EDW. With the new 1550 platform Real will be able to keep the history of detail data necessary to detect trends and opportunities to reduce royalty Speaker/Artist(s) Info Jenny Freshwater, Mark Buckley Company RealNetworks Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
11:00am - 12:15pm	B	The EDW as the Enabler for a Successful Strategy Execution << less at National Harbor 10, 11
About VIVO is the major Wireless Telecommunications CSP in Brazil with over 45 million subscriber and is ahead of the market effectively executing the strategy to overcome its competitors. VIVO has developed effective processes and uses of automated customer analysis while utilizing the data warehouse with active information, to communicate the right offer to the customers with much higher return rates than before. Additionally, numerous applications and uses of the data warehouse enabled by the "store once, use Speaker/Artist(s) Info Daniela Calaes Company VIVO Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
11:00am - 12:15pm	T	There's Business Value in Integrating Data' << less at Cherry Blossom Ballroom
About There's real business value in integrating data from all parts of your business. Whether it's incorporating new subject areas or consolidating data marts, an integrated data warehouse provides real value! But how do you select a provider that can deliver on requirements while maintaining an appropriate TCO? Imad Birouty, Marketing Manager for Teradata, will discuss the business benefits that an integrated data warehouse can provide in terms of new insights that can be gained and how data reuse can be leveraged in quantifiable terms. Jim Blair, Manager of Operations for Blue Cross/Blue Shield of North Carolina, will then discuss decision criteria required for selecting the right platform to host this warehouse, ensuring that all information is taken into account during the selection process. This will be based on real customer experience. Participants will see how Teradata is the right choice for that integrated platform; delivering on requirements at the right Speaker/Artist(s) Info Jim Blair, Birouty Imad Company BCBSNC, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
11:00am - 12:15pm	T	Using Teradata's MDS as the Foundation of a BI Guidance System << less at Baltimore 3, 4
About A BI solution without guidance is like a prescription without a label. At GSK (GlaxoSmithKline), our BI plan included a Google-like requirement. The BI (and technical) community should have a web-based search and navigation facility that would provide guidance to usages of terms, data definitions, reports structures, business/logical model descriptions and other useful rules and artifacts. We wanted to include any pertinent information that would help the business employ the BI deliverable or help the technical staff deploy BI. Our Teradata team pointed us to Teradata's MDS product. MDS (Metadata Services) is automatically licensed to Teradata customers. The claim was that MDS was extensible so that our metadata needs could be modeled, defined, loaded and displayed on the web "without writing a line of Speaker/Artist(s) Info Venkat Nanduri Company GlaxoSmithKline Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:00pm - 3:00pm	C	Expo Hall Luncheon and Reception << less at Prince George's Exhibition Hall B & C
About The afternoon luncheon and reception will bring the Potomac River indoors, giving guests a glimpse of the riverside attractions Washington has to offer-George Washington's manor home Mount Vernon, northern Alexandria neighborhood Old Town, the distinctive Southwest Waterfront, and the Georgetown Waterfront Park. Join all the conference exhibitors at this important networking Speaker/Artist(s) Info Partners Steering Committee Company Partners Steering Committee Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	B	Analytic Sandboxing: Playing Nicely within DBS Analytics in a Production EDW << less at Baltimore 3, 4
About Arlene Zaima joined NCR as a software engineer and has spent many years in the Teradata Development organization as an engineering manager, program manager for Teradata Clients and product manager of data mining and Teradata Client tools. She has been supporting the Teradata data mining initiative for the last 10 years as in various roles supporting R&D, Services and Marketing program activities. Arlene also authored a white paper titled: "The Data Mining Primer for Data Warehouse Speaker/Artist(s) Info Arlene Zaima, Clark Farrey Company Teradata, Discover Financial Website http://www.teradata.com/teradata-partners/conference/session_abstracts.cfm?cdate...
3:00pm - 4:00pm	T	Bi-Directional Goldengate Replication Implementation Overview << less at Woodrow Wilson Ballroom A
About This presentation provides an end-to-end overview of a production Dual-Active Teradata implementation for a major Australian government agency that utilises GoldenGate to replicate end user application updates between Teradata systems. The presentation will discuss the components of the architecture with insight into lessons learnt, the interactions between architectural components, and the future directions of the implementation from a technical perspective. This presentation will cover the following components of the solution: Technical Solution Requirements; Teradata Replication Services Overview; GoldenGate Overview; Dual Active Architecture Overview; Replication Implementation Specifics; Replicated Table Data Synchronisation Approach; Physical Database design considerations; Speaker/Artist(s) Info David Pracy Company Data Warehouse Architect Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	T	Delivering MDM Design & Integration Best Practices for a Global Enterprise << less at Woodrow Wilson Ballroom B, C, D
About This presentation provides insight into Intel's proven best practices for Master Data Management and integration. Key topics to be covered will include the Information Blueprinting process, governance, standards based integration strategies, reference architecture considerations, and secure Speaker/Artist(s) Info Stacie Hall, David Lyons Company Intel Corp., Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	B	Don't Dare Call This System Entry-Level:IHG and it's NEW Teradata Appliance << less at Maryland B
About The Teradata Data Warehouse Appliance was introduced last year and is having great momentum in the market. This presentation will highlight the enhancements that have been made to the Teradata Data Warehouse Appliance and describe how IHG is leveraging this platform for business success. InterContinental Hotels Group (IHG) is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,100 hotels and more than 600,000 guest rooms in nearly 100 countries and territories around the world. IHG implemented the Teradata Data Warehouse in Q1/09 and migrated from Oracle to Teradata. We will also cover architecture, performance and technical elements of the Teradata Data Warehouse Appliance and discuss how it within the Teradata "Purpose Speaker/Artist(s) Info Sathish Gaddipati, Chris Twogood Company IHG, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	B	Innovating The Supply Chain and S&OP Process For Improved Execution << less at Maryland A
About Toys R Us has adopted an S&OP (Sales and Operations Planning) process of integrating the demand chain with the supply chain to improve sales, inventory and resources. We have found incredible optimization opportunities by using the Demand Chain Management solution to help improve this process. In an era where expenses must be controlled, DCM provides opportunities to optimize the flow of product against the capacities of space, labor, and equipment. Toys R Us took on a Supply Chain transformation project and DCM quickly became a center piece of the effort because of its inventory control features and the ability to subdivide detailed order and allocation information, allowing for unique prioritizations, and in-store carton flow processes and systems. Valuable features like these help the S&OP process execute the delicate balance of maximizing sales with supply chain optimization needs, driving improved profits for Speaker/Artist(s) Info Joe Young Company Toys R Us Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	B	Paradise by the Sales Dashbaord Light << less at Maryland D
About ATT's primary focus is providing wireless, wireline, and advanced broadband & TV services to 77M customers in the US. ATT also has ~2300 retail stores by which to sell these various products and services. Although these stores may appear like any other retail location, the behaviors and actions in them is fairly distinct. In 2008 ATT underwent a project to bring actionable data to these store managers via highly-tailored dashboards. Not only was this a design challenge to cater to this "mass Speaker/Artist(s) Info Telaryn May, Matt Boos, Patrick McHugh Company AT&T, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	T	Rumors of the Demise of the RDBMS and the 3NF May Have Been Exaggerated! << less at National Harbor 4, 5
About Nokia is considering the construction of a very large analytical repository, to enable the acquisition, management and exploitation of detailed data captured from distributed electronic devices. The data to be collected are diverse; furthermore, there is a requirement to be able to capture new and as yet unanticipated data-sets from existing devices without making disruptive changes to device software. As a consequence, the group leading this project at Nokia wished to conduct a large-scale experiment with a flexible data interchange and data storage format (the Resource Description Framework a.k.a. RDF) and using the Teradata 1550 Extreme Data Appliance product. This presentation will discuss the benchmark tests undertaken which resulted in the creation of what is believed to be the largest RDF database yet constructed - and the suitability of the emerging RDF standard for the storage and manipulation of large analytical Speaker/Artist(s) Info Pekka Barck, Willcox Martin Company NOKIA, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	B	Silo Busting: Using Enterprise Information to Drive Operational Excellence << less at Maryland C
About Access to large, integrated data sets about supply chain and operations can add huge value to key business functions, ranging from sourcing to demand forecasting, customer relationship management, and product quality. Today, however, most supply chain data is managed in local, disparate databases and spreadsheets. Business leaders mistakenly believe doing so minimizes their cost and maximizes their flexibility, and as such do not recognize the business value of integrated data. This talk will present approaches that have proven successful at leading companies, including Cisco, for convincing business leaders of the value of integrated data, and for delivering critical data-driven business capabilities quickly and at compelling Speaker/Artist(s) Info Blake Johnson, Anne Robinson Company Stanford University, Cisco Corporation Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	T	SMART STATS << less at National Harbor 10, 11
About When is the correct time to recollect statistics on any structure to not waste system resources? This is an important consideration for the performance management of the Enterprise Data Warehouse environment in terms of how to manage system resources. Therefore having a Stored Procedure (DW.SP_SMART_STATS) that is designed to recollect the statistics on any structure in the system on the right time to avoid waste of system resources is a key factor for system resource management. The presenter will provide all the details on how to design/implement stored procedures to collect statistics on any table/column/index/join index taking in consideration when is the correct time collect stats to avoid waste of the system Speaker/Artist(s) Info Marcio Moura Company Office Depot Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	S	Teradata & SAP << less at Maryland 5, 6
About On April 27, 2009, SAP and Teradata expanded their strategic partnership by announcing the planned availability of SAP NetWeaver BW running on Teradata. This seamlessly integrated and scalable solution, Teradata Foundation for SAP NetWeaver BW, lowers total cost of ownership and consolidates data on one database platform. Customers benefit from the best of both vendors' core strengths - the high-volume data management, scalability, and analytical processing speed of Teradata's powerful database management system, and the BI scalability and speed for analyses from SAP NetWeaver BW and BWA software. By closely integrating data between platforms, organizations can generate additional value from their investments in SAP and Teradata. But what are the best integration approaches that will enable better and more accurate reporting and decision making? During this best practices discussion focused on SAP and Teradata, the audience will learn and share ideas on: Benefits of Teradata Foundation for SAP NetWeaver BW solution and tighter integration; How to drive value from detailed cross-functional SAP data within Teradata; Techniques for creating repeatable and supportable integration solutions; Potential challenges from both system and organizational perspectives; Architectural strategies and approaches to data acquisition and integration. In this interactive session, we will discuss how leading companies are successfully integrating data between SAP and Teradata to better answer mission-critical and time-sensitive questions pertaining to finance, customers, operations, and other key business Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	G	Teradata as a Harness for Parallel Analytics << less at Cherry Blossom Ballroom
About This workshop demonstrates the use of Teradata's extensibility features to parallelize analytics that can be embedded into advanced uses of SQL. The extended SQL is implemented via a set of Application Programming Interfaces (APIs) that resulted from the joint engineering between SAS and Teradata. We will examine the evolution and future direction of the APIs and describe the class of analytic problems that are now "in Speaker/Artist(s) Info Stephen Brobst, Paul Kent Company Teradata, SAS Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	R	The Future of Data Warehousing in a Down Economy << less at Potomac Ballroom
About During the past several years, data warehouses (DW) have become central to the information architecture of organizations. During this time, the DW has changed and grown to accommodate many new applications and is used today for purposes not imagined 5 or even 3 years ago. Finally, organizations, all the way to the top, are realizing the value of business intelligence, especially important with the current economic situation. Still, we find many organizations struggling with issues around the DW, e.g., current topologies, proliferation of data marts, archaic DW models and performance issues. What will the future bring? This presentation will examine future trends, when to use marts, what new technologies are on the horizon and how to build a business case for Speaker/Artist(s) Info Donald Feinberg Company Gartner, Inc. Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	T	Viewpoint At WellPoint << less at National Harbor 12, 13
About This ViewPoint presentation will show Teradata customers the benefits they will get with implementing the ViewPoint application in their company. There will be some examples of how WellPoint has used ViewPoint to identify root causes of system outages to help prevent future outages. Many of the portlets will be shown as a live demo of WellPoint's Viewpoint Speaker/Artist(s) Info Philip Foutty Company WellPoint, Inc. Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	R	A Decision Framework for the Next Generation of BI Applications << less at Potomac Ballroom
About Business intelligence (BI) and data warehousing (DW) applications are playing an increasingly important role in driving and optimizing daily business operations. This trend requires companies to enhance the traditional strategic and tactical BI environment to monitor and analyze operational business processes, support more timely decision making, and deploy BI solutions to a broader user audience. Claudia Imhoff and Colin White have spent decades researching, designing, implementing, and deploying data warehouses and business intelligence applications, and they believe the time has come for a decision framework that enables organizations to extend their existing BI and DW platforms to support new approaches such as operational BI and event and content analytics. Their visionary articles and seminars have come together in this presentation to describe what's new and what's next in business Speaker/Artist(s) Info Claudia Imhoff, Colin White Company Intelligent Solutions, Inc., BI Research Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	B	Active Enterprise Intelligence(TM) 101: Theory and Practice << less at Maryland C
About Teradata's Active Enterprise Intelligence(TM) program, powered by Active Data Warehousing, is a key strategic initiative. This talk begins with the theory of "active", describing how strategy and operational BI can be aligned and accelerated. Several case studies from the Teradata customer base will illustrate and reinforce key concepts. Next, we'll describe the six Active elements of ADW and what everyone needs to know about them. Again, a handful of case studies will illustrate the points to show how the technology works. The talk concludes with some practical suggestions of how to motivate and "go active" at your Speaker/Artist(s) Info Dave Schrader, Dan Graham Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	B	Adding Value to Telefonica Chile Customer Management Process with TRM V6 << less at Maryland D
About Telefonica Chile started implementing TCRM in mid 2007 in order to accomplish three objectives, automate campaign management, improve productivity and decrease the time needed to deploy a marketing initiative. Another implicit objective was to set the framework to evolve in customer management with the aid of technology. Then, after TCRM accomplished a certain maturity point, Telefonica was ready to get one step further and implement dialog communications accompanied with contact optimization. This became reality with TRM V6 in late 2008 which set a framework for Telefonica to develop customer-driven marketing and optimized contacts, and who knows, maybe to evolve into real-time campaign offers in the future. What is clear is that getting further in the stages of customer management is a process that takes time and requires Telefónica to experience and mature newers features of campaign Speaker/Artist(s) Info Daniel Rodriguez Sierra Company Telefónica Chile Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	B	Data Governance: Balancing People, Policies, & Procedures with Technology << less at Maryland B
About Data governance means strategically managing our data assets in a way that promotes business value, integrity, usability, security and consistency across the company. Managing industry-wide data as the fundamental building block for developing products and services at ARC, we have formalized and improved our data-oriented business processes by instituting a comprehensive, best practice award winning, multi-year implementation data governance program. ARC's now mature approach to data governance is innovative in its use of data warehouse infrastructure (which is designed and extended to serve both internal and external customers and partners) and its comprehensive data governance policies and procedures for data classification, security, access, data quality and responsible data and information distribution through our products and Speaker/Artist(s) Info Becky Briggs, CMQ/OE, CBIP Company ARC Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	B	Exploration and Production - A Blank Sheet of Paper Approach (that works) << less at Maryland A
About Sometimes a business challenge is so complex and the information so dispersed and siloed that you wish you could start again with a blank sheet of paper. Not easy - but often the integration nightmare is much worse. What if you could put all your required sub-surface data (seismic, well log, reservoir, asset, maintenance, etc.) into one big, integrated bucket? What would be the business benefit? What would be the IT cost saving? What would be the value opportunity? How can you do it? This session will answer these and more questions, leaving you with only one - how come nobody has done this Speaker/Artist(s) Info Niall O'Doherty Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	T	Implementing an EDW PDM - Separating Fact(s) from Fiction(s) << less at Woodrow Wilson Ballroom B, C, D
About Transforming an abstract logical data model into performant physical & semantic data models can be a daunting task - even more so if supporting an EDW/ADW. The physical implementation must support often conflicting divisional & corporate data management & BI requirements. It must also artfully balance the ability to integrate new data sources & subject areas in support of acquisitions & mergers, support temporal & non-temporal data access using a variety of BI technologies while being performant & available on a 24/7/365 basis. Feeling overwhelmed? Perhaps talking about it will help. Our panel of LDM/PDM/SDM experts will share & facilitate discussions on the following perhaps all too familiar questions: Have you ever seen a 3NF that performs consistently without having to materialize anything? Can a virtual semantic layer meet my performance requirements? How can I successfully merge multiple source systems from an M&A into a single 3NF model Speaker/Artist(s) Info Greg Sannik, Tom Manfredi, Robert Fintel, Geoffrey Plummer Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	G	In-Database Procedures with Teradata: How They Work and What They Buy You << less at Cherry Blossom Ballroom
About Applications using the SAS system are often built to work with very large data volumes in environments that demand rigorous IT security and management. When the data is stored in an external relational data base store such as Teradata, the transfer of large data sets to the SAS system may be a performance bottleneck and the potential for local data storage may be have unwanted security and resource management consequences. SAS In-Database processing helps address these challenges by moving data-centric computational tasks closer to the data and improving the integration between the SAS and database management systems (DBMS). This presentation looks at the opportunities for In-Database techniques being applied to SAS procedures for use in Teradata enterprise data warehouse (EDW) environments. We will review select SAS Procedures that are being modified to leverage Teradata massively parallel processing (MPP) and how they affect the distribution of work between SAS and Speaker/Artist(s) Info David Shamlin, David Duling Company SAS, Inc. Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	S	Informatica - Data Integration & Data Quality: Integral to EDW & MDM << less at Maryland 5, 6
About Data is the lifeblood of any Datawarehousing or Master Data Management initiative. To maximize value from an EDW or MDM project, data needs to be easily accessed, fit for its intended use, of high quality, appropriately de-duplicated, cleansed, integrated, and linked with other relevant data. This SIG will discuss the importance of Data Integration and Data Quality considerations, processes, tools, and skills necessary to drive more value from an EDW and/or MDM project oriented around Teradata Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	T	My Experiences Migrating Data Between Teradata and Microsoft SQL Server << less at Woodrow Wilson Ballroom A
About There is an increasing demand to move data between Teradata and Microsoft SQL Server environments. One of Microsoft's current data transfer solution is called SQL Server Integration Services (SSIS). SSIS is a very powerful and flexible ETL tool. Unfortunately, learning how to write even a simple Terdata data extract applications using SSIS can involve a very frustrating and time consuming learning curve. The purpose of this presentation is teach you how to develop a SSIS Teradata extract application with a minimum of frustration and effort. This session should allow you to deploy a useful SSIS Teradata extract application in a matter of hours instead of days. If you have in interest in using SSIS, attending this session will be time well spent. In addition to using SSIS to move data, you can also use a programming language such as C# combined with the Microsoft .Net 3.5 framework. Examples of using C# programs to move data will also be Speaker/Artist(s) Info David Novy Company 3M Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	T	Predicting Performance Across the Teradata Platform Family << less at National Harbor 10, 11
About The introduction of the Teradata Platform Family has added a whole new dimension to choosing a Teradata platform - its not just a data size decision anymore. Your performance needs are a key element now. This presentation will provide an overview of the platform family and compare the members across various performance categories - Load, Query, Scan, Tactical Workload, and Concurrency - with an end goal of teaching the audience how to choose the platform that best suits their needs. It will also educate the audience on the performance tool that Teradata uses when guiding customers in their Speaker/Artist(s) Info Brian Andersen, Rick Burns Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	T	Teradata Viewpoint - More than Just a Pretty Face! << less at National Harbor 12, 13
About Everything you need to know about Teradata Viewpoint - past, present, future! Architecture, feature content, product transitions, roadmap, and customer testimonies. Lively demonstrations of features including "Rewind" the Teradata analysis time machine, the new TASM portlets and SQL Scratchpad. Will discuss how Viewpoint can be used by DBAs for monitoring and analysis, by Power Users for self managing their queries, and other end users to assist them in their day to day Teradata Speaker/Artist(s) Info Gary Ryback, Nazy Gholizadeh, Phil Foutty, Blaise McEvoy Company Teradata, Goodyear, WellPoint Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	T	The Capacity for Success: Considerations for Effective Capacity Management << less at National Harbor 4, 5
About Have you found Capacity Planning to be an unfruitful chore? Do you find yourself continually surprised by new applications surfacing on your data warehouse with little warning or poorly defined resource requirements? Is Capacity Planning only done as an eleventh hour means to budget forecasting? Effective Capacity Management is a critical aspect of a solid Performance Management Foundation. This presentation will define the concepts of Capacity Management. We will review the data required to establish basic capacity plans, and talk about turning basic Capacity Planning into robust Capacity Management. We'll examine many uncommon considerations that are necessary to be effective with Capacity Management, such as: operating windows, workload variations, and hardware changes. We'll also review a customer example of Capacity Forecasting, which will show all of these advanced concepts in Speaker/Artist(s) Info Dan Fritz, John Lind Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	B	Wearing the Customer's Shoes << less at Baltimore 3, 4
About The world has been facing strong difficulties to reestablish the economic wealth due to the recent financial crisis. Traditional brands in the financial market simply disappeared, losing years of investments in their brands and customers relationship. Nowadays, the survivors in this market will face a big challenge to maintain their competitiveness, profitability and customer's retention. In this case, Bradesco will present how it will face this new environment through a strategic CRM program using the most sophisticate technology to support the front line business managers to keep growing in the market and also to meet the shareholders expectation. Banco Bradesco has adopted a sophisticated analytical environment combining Teradata DW applications with an analytical tool to generate leads based on some predictable models to support its 3,500 branches in Brazil. This initiative will help the bank to meet their corporate goals, organic growth and keep its competitiveness in the Speaker/Artist(s) Info Fernando Mendonça, Fernando Cristino Company Banco Bradesco Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
Wednesday, October 21
8:30am - 5:30pm	P	AB Inbev Takes Action with New Insight into Multi Value Compression << less at Maryland Foyer 1-6
About The Business Intelligence Team at Anheuser-Busch InBev is utilizing the latest features of Teradata's Multi Value Compression. As the world's largest brewer, ABInBev has been moving aggressively to integrate business intelligence across the globe. By the end of this session, you will learn from a customer's perspective what types of extract and load operations get the most performance benefits when using column compression, the importance of compression report metrics to ROI, the best practices in the application of MVC and why these methods are Speaker/Artist(s) Info Nicholas Polizzi, Mark Hofstetter Company Anheuser Busch InBev Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Advanced Selection Techniques in Segmentation << less at Maryland Foyer 1-6
About Starting with real business questions discover the advanced features of Selection Manager in TRM 6.0. Which guests spend more than $100 dollars at the Slot Machines? Who spent an average of $1000 dollars over the past six months at blackjack and poker tables? Which guests spend more than $500 at the Blackjack table at the Las Vegas location? Answer these questions while exploring the difference between linked and unlinked AND, the use of aggregation (and to what level), independent attributes versus filter attributes, using advanced SQL Expressions, how to leverage Data Speaker/Artist(s) Info Jennifer Baldwin, Michael Chaves Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Assessing Packaged Analytics for Enterprise Business Intelligence << less at Maryland Foyer 1-6
About As the data warehousing market matures, many vendors are packaging their data warehousing experience into pre-configured data models, analytic applications, and other accelerators in order to fast track business intelligence implementations. While a true "data warehouse in a Speaker/Artist(s) Info Stuart Mullins Company Lucidity Consulting Group Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Capacity Management and Optimization in TASM Environment << less at Maryland Foyer 1-6
About It is easy to change TASM throttling, priority and resource allocations rules, but it is difficult to do it effectively keeping in mind Service Level Objectives (SLOs) for individual workloads. In this presentation we will review how modeling and optimization technology can be used to evaluate different scenarios and justify strategic capacity planning, tactical performance management and operational workload management decisions in TASM environment. We will review case study illustrating how workload characterization and performance prediction results can be used to justify realistic Service Level Objectives and Service Level Goals, enable comparison of the actual results with expected to create a closed loop proactive Service Level Speaker/Artist(s) Info Boris Zibitsker, Douglas Brown Company BEZ Systems Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Data Quality One-Two Punch: DQRM and Teradata ADS Generator << less at Maryland Foyer 1-6
About To maintain their agility in response to changes in their industry, leading companies constantly rely on their collected data for an increasing array of mission-critical goals. But putting data to work toward those goals requires an assurance that the information in their data warehouse is of the highest quality. Companies are seeking better ways to ensure they have a plan in place to improve results so they can leverage the benefits of high-quality data, benefits that include greater confidence in analysis and reducing data reconciliation costs. These organizations are looking for a quick and cost-effective way to gain insight into the quality of their data. Exactly the combination of speed, simplicity, and low cost that Teradata's DQRM and ADS Generator provide. DQRM is the business rules repository and engine that documents and executes business rules. Teradata's ADS Generator tool provides a simple means to identify potential business rules and to resolve data quality Speaker/Artist(s) Info Danny Maddox, Frank Capobianco Company Teradata Corporation Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Emerging Advanced Analytical Applications in the Online World << less at Maryland Foyer 1-6
About The online world has stressed every aspect of building advanced analytical applications. Challenges range from handling huge volumes of data, dealing with real-time responses, free-form queries, unstructured data and integration with traditional data have begun to result in a slew of new applications. This presentation will discuss the current state of online advanced analytical applications, what requirements business are driving, what technologies are now available and some examples of what is being implemented. We will look at advanced analytical applications in the areas of: banner ad placement optimization, online inventory forecasting, keyword bid optimization, real-time re-marketing, customer value forecasting, online video usage scoring, using content affinity for targeting, dealing with analytics for dynamic web-sites, reducing customer services through understanding how to sync online help with IVR's and agents and improving agent performance with workflow Speaker/Artist(s) Info James Semenak, Doug Bryan Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Interaction Capture at the User Interface - Evolution and Future Trends << less at Maryland Foyer 1-6
About Real-time Web data can drive active decision support, but the technology to source this data has evolved a lot. First there was Web Log Analysis. Then the emergence of "tagging solutions" which augmented the server's web log with additional data generated by JavaScript "tags" placed in the pages. However "tag maintenance" and "tag management" became a major headache. This lead to new server-side Speaker/Artist(s) Info Malcolm Duckett Company Speed-Trap Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Planning for Business Continuity with Teradata Dual Active << less at Maryland Foyer 1-6
About Session will walk through the Teradata Professional Services methodology executed during the Dual Active Solutions Design Engagement covering; Requirements, Technical Analysis, and High Level Architecture. There are many architectural components within the EDW environment that should be evaluated when planning for EDW business continuity; this session will identify and provide considerations in the sustaining of those key Speaker/Artist(s) Info Norman Nicholl Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Real Value from Advanced Marketing - How Marketing Can Impact EPS << less at Maryland Foyer 1-6
About Marketing has evolved from corporate overhead to a key function to a critical source of strategic and competitive advantage. CMO's are now accountable for the impact of corporate marketing initiatives to both ROI and profitability. Marketing provides visibility beyond traditional marketing measurement programs. Accountability at the individual level is summed to form a view of corporate customer equity that can be tracked, measured, and correlated to corporate performance (earnings). This session explores the concept of Marketing Value Management and its application to marketing measurement and accountability. This methodology has capabilities far exceeding those of today's marketing, campaign management and MRM (Marketing Resource Management) tools. MVM benefits include: 20% reduction in costs, 20% improvement in revenue generation, improvements in Speaker/Artist(s) Info Lance Miller, Carol Post Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Seven Common Obstacles to the Active EDW << less at Maryland Foyer 1-6
About As customers take their initial steps down the path toward Active Data Warehousing they generally face several common obstacles. This session will look at the seven most common and potentially Speaker/Artist(s) Info Greg Sannik Company Teradata Corporation Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	Teradata Indexes - How They Work & When to Use Them << less at Maryland Foyer 1-6
About This is more than overview of the Indexes that are available in Teradata and how they work. We will cover Primary Indexes: Unique and Non-Unique, Partitioned Primary Indexes, Multi-Level Partitioned Primary Indexes; Secondary Indexes: Unique, Non-unique, Single Table Join, Aggregate Join, Value Ordered, Sparse, and Hash Indexes; and some interesting ways to mix and match indexes to gain optimal access and Speaker/Artist(s) Info Alison Torres Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	The Analytics of Automotive Quality, Early Warning and Root Cause Analysis << less at Maryland Foyer 1-6
About With seven year warranties, and warranty costs amounting to 2% of revenue, there has never been more focus on quality in the manufacturing sector. However, a car contains thousands of parts and it is a non-trivial problem to detect worrisome changes in reliability without either overwhelming the organization with false alarms, or stating the obvious once it is too late. This requires massive statistical modeling on the detail of failures. This presentation will show how auto manufacturers are using Teradata and their detailed data for early warning on quality issues based on warranty claims, and to identify the most likely causes of problems. We will share experiences from Europe, and show how Early Warning can be linked to Hypothesis Reduction to drive significant time and cost savings. We will show how Teradata was used to build the thousands of models for this type of analysis, and can handle the massively mixed workload of Speaker/Artist(s) Info Duncan Ross, Edouard Servan Schreiber Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	The Basics of PPI (includes Multi-Level PPI) << less at Maryland Foyer 1-6
About This session will provide information on the basic concepts of Partitioned Primary Indexes. What is a partitioned primary index? How do you define a partitioned primary index (PPI)? What are the RANGE_N and CASE_N functions all about? This presentation will also include information on how to define and use a Multi-Level PPI and the latest Teradata enhancements. Get the answers and more about this performance enhancing capability during this presentation on the basics of partitioned primary indexes. This topic is of particular interest to physical database designers and database performance Speaker/Artist(s) Info Larry Carter Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 5:30pm	P	We've upgraded to TD12 and we're rocking! << less at Maryland Foyer 1-6
About TD12 upgrades present interesting opportunities for performance improvements. Taking advantage of new features usually involves changing tables, SQL, utilities; but Teradata customers also experience jumps in performance without "doing Speaker/Artist(s) Info Ralph Meira Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
10:30am - 11:30am	B	A DoD Business Continuity Strategy for Intelligent Active Asset Management << less at Maryland C
About How does an increasingly critical defense program move to a business continuity strategy that meets user needs and is still cost-effective, technically sound, and realistic? When USTRANSCOM and DLA integrated two high visibility programs that track all defense commodities from the factory to the foxhole and move all warfighters and weapon systems anywhere around the globe, the Defense community knew there were challenges. It takes a strong management and integration team leveraging its own strengths and Teradata's inherent high availability infrastructure, creating a real BAR strategy that grows with the program, and addressing COOP and disaster recovery considerations. They learned that availability and data loss are not the same, that multi-classification and system considerations abound, and that the solution is far more than just the Teradata piece. In this session you'll learn that building a smart acquisition strategy in a constrained budget is not a task for the faint of Speaker/Artist(s) Info Walter Nichols, John Rusnak Company Defense Logistics Agency, MITRE Corporation Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
10:30am - 11:30am	B	Choosing the Right Path to Profitable Clients << less at Baltimore 3, 4
About Despite already having established a best-practice customer profitability system on the retail side of its business, RBC Royal Bank still maintained the use of two differing profitability methodologies and systems - one for retail channel customers, and another for commercial channel customers. As a result, managers were seeing inconsistent information depending on which model was used. In order to provide an enterprise view of profitability, ensure that all products' revenue was accounted for in metrics, and improve RBC's performance management reporting using a holistic view of client profitability the bank integrated all Canadian Banking client segments' profitability data on the Teradata platform. This session will discuss the important role that Teradata Value Analyzer continues to play in RBC's profitability analytics, as well as lessons learned and advantages associated with scaling an existing Teradata system to match new corporate challenges and Speaker/Artist(s) Info Sherry Larsen Company RBC Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
10:30am - 11:30am	R	Do You Know Your Shopper? << less at Potomac Ballroom
About 2009 is not business as usual. How is your shopper changing and how do you sense this change to orchestrate your response at the shelf? Join this session to hear what leading retailers and consumer products companies are doing to drive demand and better understand the shopper in this unique Speaker/Artist(s) Info Lora Cecere Company AMR Research Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
10:30am - 11:30am	T	eBay: From Dual to Dual Active << less at National Harbor 12, 13
About eBay's race to Dual Active. The eBay team finished Stage 1 with two of the largest Teradata systems on this planet. It is challenged by a huge and complicated batch environment, massive data, a plethora of users and user facing applications. Now the team is ready for Stage 2 - a challenging mountain stage. How do they master the High Availability requirements for their users? Can they activate every CPU Second available on both engines to propel them forward? This presentation will cover the climb, it's challenges, it's concepts, and implementation choices that were made along the Speaker/Artist(s) Info Tom Fastner Company eBay Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
10:30am - 11:30am	B	Enabling Supplier Centralized Management using Teradata MDM << less at Maryland B
About Intel has about 75+ systems where Supplier data is created and 300+ RORs and/or systems where Supplier data is used with a high degree of duplication (~60%). Intel has embarked on a path since last year to centralize entire Supplier Data Management using Teradata Master Data Management. This presentation aims to present guidelines for organizations facing similar dilemma and educate them on how Intel went about solving Speaker/Artist(s) Info Christy Foulger, Abhay Singhal Company Intel Corp., Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
10:30am - 11:30am	T	Identifying Duplicate Data Using a Teradata Industry Logical Data Model << less at Woodrow Wilson Ballroom B, C, D
About IT seems to be working at cross-purposes with itself. Service oriented architectures, improved ETL tools, increased network bandwidth, and larger, less expensive databases increasingly facilitate data proliferation. Yet, reducing development complexity through data consolidation is fast becoming an economic necessity. One common data consolidation approach is to deploy Common Data Services; but making the decision to move in this direction is only the first step. To determine which Common Data Services are required, several critical questions must first be answered: What data is used by each application? Where does that data come from? Why is it being duplicated? and Who defines the actual system of record, and what is it? In this presentation we will show how we are able to identify duplicated data and define corporate data services at FedEx through the use of a proprietary data replication identification methodology and the Teradata Transportation Logical Data Speaker/Artist(s) Info Mark Cooper Company FedEx Services Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
10:30am - 11:30am	G	Multilevel Partitioned Primary Index: Leveling the Playing Field << less at Cherry Blossom Ballroom
About A multilevel partitioned primary index (MLPPI) may provide increased performance for queries accessing a subset of partitions at one or more levels. This presentation explores various aspects of an MLPPI in order to provide a deeper understanding of this feature. Topics include considerations for ordering of partitioning expressions, number of partitions, static/delayed/dynamic partition elimination, rowkey-based merge join, sliding-window merge join, primary index access, and PARTITION statistics. With this knowledge, physical database designers and database performance analysts will be better prepared to maximize the performance impact of using an Speaker/Artist(s) Info Paul Sinclair Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
10:30am - 11:30am	B	Tackling Lost Sales: Taking On-Shelf Availability to the Next Level << less at Maryland A
About Successful retailers strive to grow sales and provide a strong availability offer for the consumer. Speaker/Artist(s) Info Peter Scheele, Barry Leventhal Company Coop Denmark, Teradata (UK) Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
10:30am - 11:30am	T	TD13 Aggregation Planning Enhancements << less at National Harbor 4, 5
About The presentation will start with overview of pre TD13.0 aggregation planning and then discuss the Aggregation Planning Enhancements(APE) made in TD13. The goal of TD13 APE feature was to optimize all Aggregation operations. The APE feature introduced three new cost based plans. So Optimizer now has more choice in picking most optimal plan. The presentation will discuss the range of demographics where a aggregation plan is best suited. In TD13 the DISTINCT processing has been routed through the aggregation path. This not only improves performance but also has an added benefit that all the optimization applicable to GROUP BY is also being considered for DISTINCT processing. Three more techniques that has been added to improve aggregation performance are Lookahead Aggregation Planning, Dynamic Aggregation Planning and Redundant Aggregation Elimination. The presentation will discuss these new techniques. Finally, the presentation will share the performance Speaker/Artist(s) Info Ranjan Priyadarshi, Sanjay Nair Company Teradata, Wipro Limited Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
10:30am - 11:30am	T	Transforming from a multi-ODS Architecture to a Consolidated Architecture << less at Woodrow Wilson Ballroom A
About Data Quality and Master Data Management is a continuing problem within the Utilities industry. Xcel Energy is consolidating multiple ODS systems into the data warehouse to improve data quality and data latency while continuing to support critical operational reporting. Xcel is employing a combination of transaction log scraping, data streaming and ELT processes using GoldenGate and Informatica to both provide more timely information and correct critical data quality issues. Additionally, Xcel is able to utilize this process to support a multi-tier database environment facilitating testing with real time production data. This presentation provides an overview of the problems faced and the techniques used to supply business analyst and operational data consumers with the ability to identify important benefits to their business process and prepare them for the transition to smart meter Speaker/Artist(s) Info Curtis Kowalski, Casey Higgins Company Xcel Energy, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
10:30am - 11:30am	T	Using Teradata Workload Analyzer (TWA) to Build and Refine Your Workloads << less at National Harbor 10, 11
About Teradata Workload Analyzer (TWA) is a little-known tool filled with countless opportunities to help you manage your system. It is an analytics application that mines the Database Query Log (DBQL), making retrieval and analysis of that data easy. It includes visualization tools and drill-down capabilities that make the data easier to grasp, far surpassing the abilities of traditional spreadsheet approaches. This session will show you some of the key uses of TWA. This includes assistance determining your original workloads, analyzing workloads or query groupings to discover outliers for troubleshooting, or for refining your original workload definitions. Refinement opportunities include providing insight into workload management controls you are considering (priority weights, throttles, new exceptions, etc), or by showing you possible ways to split and group your requests for more optimal accounting and control (classification Speaker/Artist(s) Info Douglas Brown, Anita Richards Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
10:30am - 11:30am	B	Verizon's Award Winning Application, Providing Performance Assurance Value << less at Maryland D
About Telecommunications carriers are stretched to maintain customer lines and create stickiness, Verizon is leveraging their PARS application to provide key Performance Assurance insights to power Verizon's growth. PARS answers questions about product groupings, customer revenue, product acquisition and product churn propensities across Verizon's suite. The application is so successful that new insights and new users are continuously added to the application. This stretched the limits and forced a tuning exercise to meet expanded business goals requiring doubling the measures and doubling the data history. The physical resource needs had to be rethought as data sizes expanded. Verizon and Teradata worked together on tuning the data warehouse environment to meet the business requirements. In this session we will review the Verizon PARS application, the before and after business environments, selected solution, and solution implementation best Speaker/Artist(s) Info Latheef Syed, Berit Zidow Company Verizon, Teradata, Microsoft Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:15pm - 12:45pm	M	Accelerate << less at Woodrow Wilson Ballroom A
About Mini Sessions are designed to be short "deep Speaker/Artist(s) Info Chris Twogood Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:15pm - 12:45pm	M	Easyloader << less at Woodrow Wilson Ballroom B, C, D
About Mini Sessions are designed to be short "deep Speaker/Artist(s) Info Steve Feinholz Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:15pm - 12:45pm	M	Platforms << less at National Harbor 4, 5
About Mini Sessions are designed to be short "deep Speaker/Artist(s) Info Carson Schmidt Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:15pm - 12:45pm	M	TRM << less at Cherry Blossom Ballroom
About Mini Sessions are designed to be short "deep Speaker/Artist(s) Info Gonzalo Hidalgo Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:15pm - 12:45pm	M	TTU Rollout Best Practices << less at National Harbor 10, 11
About Mini Sessions are designed to be short "deep Speaker/Artist(s) Info Keith Sweetnam Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:15pm - 12:45pm	M	Understanding Transaction Processing Can Saving Your Application << less at Maryland B
About Mini Sessions are designed to be short "deep Speaker/Artist(s) Info Dave Micheletto Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
12:15pm - 12:45pm	M	Viewpoint << less at National Harbor 12, 13
About Mini Sessions are designed to be short "deep Speaker/Artist(s) Info Blaise McEvoy Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	G	AMP Worker Tasks: What They Are and How to Manage Them << less at Cherry Blossom Ballroom
About AMP Worker Tasks are a finite resource inside the Teradata Database. This session will give you a close-up picture of what AMP worker tasks are, how they operate, and what happens when you run out. We'll discuss how user-initiated work makes use of AMP worker tasks, how to assess in-use counts, and factors that contribute to AMP worker task exhaustion. We'll consider pros and cons of reserving AMP worker tasks, and wrap up with some tips on managing this important resource. Give us 60 minutes and we'll give you the world of AMP Worker Speaker/Artist(s) Info Carrie Ballinger Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	T	Anheuser-Busch Uses Join Indexes to Reduce Development Costs << less at National Harbor 12, 13
About The traditional approach of building aggregate tables on detailed transactions has worked well to provide fast performance at summarized levels while providing drill-down capabilities. But this approach becomes costly when a business change forces you to redesign the Speaker/Artist(s) Info Nicholas Polizzi, Mark Hofstetter Company Anheuser Busch InBev, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	R	Bridging the Divide Between Analytical Modelers and DW Administrators << less at Potomac Ballroom
About The people who create sophisticated analytical models and those who manage corporate data warehouses rarely interact when they have every reason to. For years, analytical modelers have done their own data collection, integration, and scoring as part of the process involved in creating predictive models, however data management tasks have become a bottleneck impacting time to market. Often, they have no alternative since the organization's data warehouse-if one exists-usually doesn't contain the right data at the right level of detail in the right format. And data administrators don't usually permit analysts to create tables or add new data elements on an ad hoc basis or submit long-running, complex queries. But today, as analytical workstations and databases become more tightly integrated, there is no excuse why these two groups shouldn't work more closely together to improve the performance and productivity of analytical Speaker/Artist(s) Info Wayne Eckerson Company TDWI: The Data Warehousing Institute Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	B	Building Enterprise Customer Value Scoring Models and Applications << less at Maryland B
About Customer Scoring Models quantify the Value a customer represents to a business and enables delivery of differentiated products maximizing revenue and customer satisfaction. Many variables can determine a Customer's Value, so correlations between scores and variables must be established, and only independent variables should be selected. Changing business scenarios like mergers and acquisitions will bring new customers and necessitates revaluation of customers. Techniques like user-definable parameters/weights, model versioning, and data distribution based percentiles help develop flexible models. Recency, Frequency and Monetary Value are foundational variables and should be implemented, first. Variables like attrition rates, servicing costs, future propensities transform the score to true Customer Lifetime Value. Applications can consume scores directly or in collaboration with a rules engine. Segments created in TRM using Scores as one of the variables provides greater Speaker/Artist(s) Info Jung Yu, Raghuram Rao Company Sabre Holdings Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	T	Data Mining In-Database with SAS << less at Woodrow Wilson Ballroom B, C, D
About Data mining is the process of discovering and interpreting (unknown) patterns in data to solve a business problem. There are several well-known versions of this process, such as CRISP-DM and SAS' SEMMA. While there are differences among versions, they all agree that data mining includes the tasks of data exploration, data preparation, model development, and model deployment. For data mining practitioners using SAS, these tasks have historically taken place on SAS, outside of the relational database management system(s) from which the data originated. The paradigm for data mining practitioners using SAS with Teradata today is radically different - thanks to the joint SAS/Teradata in-database processing initiative. In this session, Dr. Capobianco will provide a tutorial in the latest SAS/Teradata tools and techniques to perform data exploration, data preparation, and model deployment Speaker/Artist(s) Info Frank Capobianco Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	T	Dynamic TPTs for Active Data Warehousing << less at National Harbor 4, 5
About This session will focus on the implementation at Lockheed Martin to solve a global transportation problem utilizing Teradata Active Data Warehouse. Topics include design objective, approaches, results and key learning during the project. The session will show unique features of a process developed by Lockheed Martin that dynamically builds and executes Teradata Parallel Transporter (TPT) loading processes that populate detail transaction level tables. The session will show features of the process that include continuous parallel loads using the Update operator, dramatically reduced development time for new tables, reduction in the number of system resources and jobs. A loading 'governor' that controls execution of all multi-load Speaker/Artist(s) Info Gerry Lager, Greg Wade Company Lockheed Martin Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	T	EDW and the Next Generation System in Japan's Leading Credit Card Company << less at Woodrow Wilson Ballroom A
About JCB is leading the Japanese industry with 60 million memberships as an international brand credit card company. Among our competitors we were the first to construct the next generation systems such as processing, secondary system, and information systems. As for our information systems, it commenced the service provision after we successfully completed a long-term project of 3 years, ranged from the mid 2005 to its full-operation in November 2008. In addition, in order to differentiate our services from the competitors from now on, we're planning to sophisticate our marketing business and design/develop partnership with SAS as part of our new system. This presentation will discuss following three themes : Outline of all the renewal of system simultaneous containing a mainframe; User training of information systems which utilized Teradata; About systematization and risk management of the approval process as security Speaker/Artist(s) Info Takuji Higuchi Company JCB Co., Ltd. Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	T	Implementing Single Sign-On for the Teradata EDW << less at National Harbor 10, 11
About Companies have been reaching for a true Single Sign-On solution for many years. What they have discovered is that this solution is typically much more involved and technically challenging then it at first appears. Multiple application layers that utilize several different vendor technologies are just the beginning of the complexity. This presentation will detail the dependencies and requirements for implementing Single Sign-on with Kerberos authentication for the Teradata EDW. We will also touch on the requirements for configuring Single Sign-On with Teradata's Business Intelligence partners. Other authentication methods that give the appearance of Single Sign-On, such as LDAP or Active Directory integration will also be discussed, including the ability to pass-through these authentication requests from Teradata's Business Intelligence partners. Attendees will leave with a better understanding of how to coordinate and implement the technology behind Single Speaker/Artist(s) Info Daniel Pumphrey, Leslie McMonagle Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	B	Know Who Your Customers Know They Know, and Who They Don't :) << less at Maryland D
About The presentation will describe how Teradata Enterprise Warehouse enables highly scaleable analyse of billions of mobile telecommunication call detail records, and how social network analysis of mobile customers provides a completely new and highly valuable source of customer insights for Optus. By knowing groups of customers and who influences a customer's behaviour, we can more accurately understand current customer perefernces, and predict churn and future product or services needs. Results in terms of new customer analytics and also actual business outcomes such as reduction in customer churn will be Speaker/Artist(s) Info Tim Manns Company Optus SingTel Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	B	Pervasive BI: Five Key Factors that Lead to Improved Competitiveness << less at Maryland A
About Evidence of the competitive value of BI and analytics solutions is growing. An increasing number of organizations are making BI and analytics functionality more pervasively available to all decision makers, be they executives, managers or staff. Organizations embarking on or continuing on their path toward pervasive BI need to decide how to allocate their scarce human, capital, and IT resources to tasks and projects that have the biggest impact on increasing the diffusion of BI throughout their organizations and to their external stakeholders. This session will present IDC's Pervasive BI model that depicts the relationship between the six pervasive BI indicators and the five key factors leading to pervasive BI. Attend this session to learn about a tool for benchmarking your organization's level of BI diffusion and the best practices employed by some of the leading organizations on their path toward achieving pervasive Speaker/Artist(s) Info Dan Vesset Company IDC Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	B	Thriving in a New Financial Reality: Customer and Decision Management << less at Baltimore 3, 4
About The financial crisis has precipitated a seismic shift in the banking industry. No matter how challenging the economy, consumers continue to access financial services. Yet consumers are more jaundiced in their expectations of banks. Across the customer lifecycle, from acquisition to account closure, bankers must make better decisions - customer satisfaction and institutional profitability both depend upon it. Fortunately for bankers, the technology supporting decisioning is becoming more pervasive, theoretically enabling better decisions. Data, analytics and decision management continue to evolve and are more tightly entwined in the business of consumer banking. At the same time, consumers are demanding greater transparency into the decision making process. The challenge for banks is to create a decision management framework that improves profitability at the line of business level while leveraging capabilities across the enterprise and optimizing consumer Speaker/Artist(s) Info Kathleen Khirallah Company TowerGroup Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
1:30pm - 2:30pm	B	Warranty Analysis Best Practices << less at Maryland C
About According to Aberdeen Group's survey of 150 manufacturers, warranty analytics is the number one differentiator between Speaker/Artist(s) Info David Froning Company SAS, Inc. Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	T	2550 Loading Strategies with Teradata Parallel Transporter (TPT) << less at National Harbor 12, 13
About This session will focus on loading strategies on 2550 with TPT to achieve the best performance using the flexible scalability and parallelism features. Topics include tips for 2550 system configurations with managed servers (TMS) and their I/O subsystems, TPT parallel file-loading approaches to scale up I/O and CPU through parallel I/O streams and multiple operator instances, TPT 13.0 features which substantially reduce CPU utilization and maximize throughput rate, performance comparisons between TPT 13.0, TPT 12.0, and appliance competitors. The session will also show ease-of-use features which dramatically reduced development time for job scripts and execute load jobs without using Speaker/Artist(s) Info Alain Crolotte, Alex Yung Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	B	Accelerating through Paris with Business Intelligence! << less at Maryland C
About Moving 12 million consumers across the 7500 square miles Paris region requires agility, insight and flexibility. Understanding the on-hand inventory and availability of 5000 trains and 7400 buses - factoring in construction detours, line outages, maintenance, and station locations coupled with consumer usage patterns is the responsibility of STIF. In the past the decision to invest and distribute revenues was based on use of each transport system using input derived from user surveys capturing system punctuality, efficiency, accessibility, travels frequency, and travel time. In 2005 STIF decided to create an application to understand the city's transportation needs. Since end of 2008, the system records anonymous information about each traveler and records departure and arrival times, the carrier, and dates of travel, using special algorithms for construction delays and detours, while validating over 17 million events per day - STIF has accelerated transportation in the Paris Speaker/Artist(s) Info Edmond Segalen Company Capgemini Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	T	Creative Customer Loyalty & Active BI with Teradata, Golden Gate & Manthan << less at National Harbor 10, 11
About Haggen/Top Foods is one of the top 100 regional grocery chains in the U.S. serving the Pacific Northwest. This presentation describes the business capabilities created and the underlying IT architecture used to provide Haggen, Inc. with near real-time detailed information for both intra-day Business Intelligence and on-time Customer Service capabilities. The presentation shows Haggen's evolution from a traditional grocer to an information-based enterprise that now relies on near real-time data for both business operations and its ability to then develop a very innovate Customer Loyalty program. The presentation will be a combined business/technical overview of Haggen's capabilities using Teradata and software partners to achieve overall business objectives. It will provide a high-level discussion of the Speaker/Artist(s) Info Harrison Lewis, Gary Richard Company Haggen, Inc., Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	B	Data Warehouse Based Corporate Performance Management with the Otto Group << less at Maryland A
About Successful Corporate Performance Management is highly dependant on the right person receiving state-of-the-art business intelligence.In 2006 the Otto Group (world's largest mail order company) implemented a new system called P.A.P.A. with which to deliver their business insight allowing users to quickly make the very best informed decisions. Across the combined companies of the Otto Group they offer 1.5m items per season,in 500 catalogues and campaigns to 5.7m customers and P.A.P.A. calculates the profitability of any combination of customer,item and time period.To enable this,a vast number of complex processes have been designed to allocate the more than 1000 different sales and cost data elements correctly. This "Performance Speaker/Artist(s) Info Wolfgang Mueller-Tonder, Stefan Siegel Company Otto (GmbH & Co KG) Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	B	Developing a Strategy for your Enterprise Data Warehouse Environment << less at Maryland D
About The old saying "failing to plan is planning to Speaker/Artist(s) Info Rob Armstrong Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_abstracts.cfm?cdate...
3:00pm - 4:00pm	T	Geospatial Association Rules << less at National Harbor 4, 5
About The world is capturing huge volumes of spatially tagged, geo-referenced data, also known as spatial data. This interaction data has become the next big source of growth in storage and applications in the business intelligence market. The volume of this interaction data is nothing short of staggering, adding to the potential for providing useful and actionable information via the use of spatial data mining, especially spatial association rules mining. Learn the approaches and methods available to apply in - database calculation of geo-spatial market basket rules using the build in spatial functions in TD13.0. We will show how these techniques can be applied to real world scenarios including capturing of intelligence events relating to trans-shipping and retail space Speaker/Artist(s) Info Andrew Cardno, Hartigan Julie Company BIS², Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	T	Improved Accuracy of Sales Reporting Through Teradata MDM << less at Woodrow Wilson Ballroom A
About The presentation will cover Hershey's experience in using Teradata MDM to improve the accuracy of sales reports and provide a 360 degree view of Hershey Materials in sales reporting. The primary goal was to re-implement an existing process using Teradata MDM. The project enabled the evaluation of the Teradata MDM capabilities and benefits. It leveraged the embedded Trillium software to match external point-of-sale products to Hershey materials based on various data elements. This capability aligns both internal and external product attributes into a single business process and provides the business with an "Integrated Speaker/Artist(s) Info Kevin Stupp, Abhay Mali Company The Hershey Company, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	R	Launching Data Governance Through Your BI Program << less at Potomac Ballroom
About Data governance has turned out to be more important than anyone guessed. And more complex, too. In her book, Customer Data Integration: Reaching A Single Version of the Truth (co-authored with Evan Levy), Jill Dyché devotes a chapter to deploying structured data governance processes for master data management projects. But what about BI? In this presentation, Jill will outline how business intelligence programs can also drive enterprise data governance efforts. She will discuss why data needs to be managed across both operational and analytical platforms, how the BI Portfolio can drive data governance structures, and why data governance is as much as it is about process as it is about organization. Along the way she'll discuss examples of real-life companies and how, by deliberately designing their data governance processes, they furthered their BI Speaker/Artist(s) Info Jill Dyche Company Baseline Consulting Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	B	Leveraging your Teradata EDW with SAS Business Analytics Framework << less at Maryland B
About In today's economic climate, it is essential to get the right information in the right format to the business users so that they can make key business decisions as fast and as accurately as possible. Enabling the business user to make informed decisions on the wealth of information that is now stored in an Enterprise Data Warehouse is no small task. The amount of data that needs to be stored, processed and then analyzed is growing exponentially every year. SAS Business Analytics Framework offers companies a way to harness the data and information in their EDW, allowing support for competitive decision making and help solve the business problems you are facing today. This presentation will demonstrate the integration with Teradata and SAS using SAS/Access Interface for Teradata, SAS Data Integration Studio, SAS Enterprise BI Server and SAS Speaker/Artist(s) Info Michelle Wilkie, Eric Hunley Company SAS, Inc. Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	G	Maximizing Your Investment: Tuning Strategies for Today's Economy << less at Cherry Blossom Ballroom
About Are you realizing the full benefit of your Teradata solution? In today's economic climate can you afford to leave performance on the table? Teradata is the industry leading platform for running complex mixed workloads and deep analytics, but have compromises made to meet aggressive roll-out schedules left it at a disadvantage? This workshop will address a few often overlooked best practices that can have a huge impact on the performance characteristics of an EDW environment. In addition, we will explore a few simple tuning techniques that can be leveraged to generate better query execution plans without any maintenance penalty. Reduce customer churn. Track a 60% response to a new, more timely campaign. What will you do with the cycles that you save? A famous character once said, "Work smarter, not Speaker/Artist(s) Info Larry Denning Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	T	PCI Compliance through EDW Column Level Encryption at DSW << less at Woodrow Wilson Ballroom B, C, D
About BTS was one the first Teradata customers to deploy column level encryption using Protegrity's Defiance DPS. Since then the relationship between DSW and Protegrity has been a partnership to ensure that critical PCI audits are successful on the EDW. This session presents an "real Speaker/Artist(s) Info Sushem Kakar, Tom Spalthoff Company BTS Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
3:00pm - 4:00pm	B	Teradata and SAS for Optimum Japanese Regional Business Value << less at Baltimore 3, 4
About Established in 2007, Fukuoka Financial Group is the financial holding company for the largest bank in the Kyushu area of Japan, Bank of Fukuoka. In 2008, two regional banks in the northern Kyushu area became subsidiaries with plans to merge operations. In order to accommodate the expanding number of customers and to standardize the information systems of the three banks, the bank will utilize Teradata and SAS as the intelligence infrastructure standard. In this session, the value to the regional bank business of leveraging the insight from their data will be discussed. The organization's vision, process and measurements will also be Speaker/Artist(s) Info Mahiru Sunaga, Kanehiro Kiyohara Company Fukuoka Financial Group, Inc., The Bank of Fukuoka, Ltd. Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	T	Air Force Performance Team Goes Supersonic << less at Maryland A
About The United States Air Force enterprise data warehouse sources data from 100's of operational systems for use by 1,000's of users 24 x 7 around the world. This highly complex environment presents many challenges to the data warehouse operational team which drove the need for performance management. To meet these challenges, the AF assembled the Data Services Performance Team whose goal is to enable a predictable, well-behaved EDW environment. The Performance Team leverages Teradata Workload Management tools and strategies. As a result, over the last 18 months this team has driven many changes which have improved customer satisfaction and overall performance of the environment. In this technical session the team will describe from start to finish how this was accomplished including topics of strategy, deploying to users, managing user expectations, meeting SLA's, high availability for all workload needs, lessons learned and driving improved performance from the entire Speaker/Artist(s) Info Lisa Hughes, Colleen Girard Company United States Air Force, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	G	Algorithmic Compression for Teradata << less at Cherry Blossom Ballroom
About An algorihmic compression mechanism is being added to the Teradata database. Currently, there are two mechanisms to compress user data: value list compression and user defined types. Both have significant limitations. Algorithmic compression avoids these limitations allowing a flexible and integrated compression mechanism for user data. Each of these three compression mechanisms will be explored with emphasis on algorithmic compression. Value list compression can be used together with algorithmic compression. The questions of when to use which technique, and what to expect are also Speaker/Artist(s) Info Gary Roberts, Doug Frazier Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	B	Business Intelligence Solutions for Teradata with SAP Business Objects << less at Maryland D
About BI is not only Enterprise Reporting and Ad-hoc Analysis ontop of a Enterprise Warehouse. Learn how Teredata customers can leverage the benefits of a comprehensive end-to-end Business Intelligence Suite of SAP Business Speaker/Artist(s) Info Waldemar Adams Company SAP Deutschland AG & Co KG Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	R	Delighting your CxO with DW and BI Results That Meet Their Needs << less at Potomac Ballroom
About Today's top executives are challenging the investments, processes, people, and potnetial of the Data Warehouse within their business and techynological areas. Executives need affirmation of the key strategies and successes that will drive cost savings, new bsuiness, high customer retention, and creating the infrastructure that will motivate them to invest in present and future DW/BI/ADW projects. This SUPER SESSION will focus on the key items that you can provide to these executives, also for support from the CIO, and driving business VALUE throughout the organization. This session will highlight specific case examples of success and also challenge your thinking o rplans in what are your actions when you depart from this conference? The enlightening DW expert understands the business from a financial, political, motivational, and organization (strategy) focus. Therefore, key elements of known successes will be provided to help you drive those emessages home to your own Speaker/Artist(s) Info Ron Swift, Richard Hackathorn Company Teradata, Bolder Technology (Consulting) Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	T	Extreme BI Makeover - The ROLAP Edition << less at Woodrow Wilson Ballroom A
About OLAP (On-Line Analytic Processing) has come a long way since it was first introduced in the early 1970's. MOLAP has been the prevalent and popular implementation method to provide fast response time for Business Intelligence (BI) solutions. However, several years ago Teradata demonstrated how the less prevalent ROLAP solution could be implemented on Teradata utilizing Aggregate Join Indexes while providing MOLAP like performance. By using ROLAP, customer's BI solutions can see faster response times, elimination of lengthy cube builds, access to more detailed business data, and lower total cost of ownership. This session will provide an overview of the ROLAP architecture on Teradata as well as document actual performance benefits realized in customer's BI implementations. The session will also cover current Teradata features that can be used to support the ROLAP solution. Attendees will also get a sneak preview of future Teradata tools which can be used to accelerate and automate your implementation of analytics directly against the Teradata platform. A demonstration will be shown highlighting the key features of upcoming tools and illustrate how they can optimize the Teradata ROLAP environment as well as allow for seamless connectivity directly to Teradata from popular desktop tools such as Speaker/Artist(s) Info Matt Zenus, Carlos Bouloy Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	T	Happy Online Users: Meeting Service Level Goals for Interactive Queries << less at National Harbor 10, 11
About Increasing numbers of Teradata users are introducing quick-turnaround, interactive, often web-based queries alongside the more traditional strategic work. If you find that these applications (referred to here as Speaker/Artist(s) Info Carrie Ballinger, Steve Woodrow Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	B	How We Turned Water into Profitability << less at Maryland C
About Sabesp - Companhia de Saneamento Básico do Estado de São Paulo - is a publicly-held and diversified capital company with annual gross revenue of R$6.4 billion in 2007, one of the five largest sanitation companies in the world. The implementation of a new self-regulating culture, supported by Teradata Warehouse, gave to Sabesp the ability to analyze water consumption based on comparative information and allowed them to reduce fraud, water wasting, and forecast an increase in revenue by R$2 million a year. Using Teradata technologies, SABESP has implemented an analytical process called "Evaluation of Regulating Processes and Speaker/Artist(s) Info Claudia Sangiuliano Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	B	Nationwide's Approach to Training for Their Dashboard Application << less at Maryland B
About With a large migration project, 3000+ end users of varying skill levels across the United States, Nationwide needed to rapidly prepare their end users for effective use of their new Dashboard application. In this session, Nationwide will discuss how they partnered with Teradata to deliver a customized training program to their Agents, Associates and Management. Also covered in this session is the methodology used to design, develop and deliver the training. Learn how this approach to end user training accelerated user acceptance and adoption of Nationwide's new dashboard Speaker/Artist(s) Info Lori Grose, Carol Maryott Company Nationwide, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	B	Seeking New Department Store with Informational Systems as a Weapon << less at Baltimore 3, 4
About Today, economic environment surrounding department stores in Japan have been in very terrible, and Keio D.S. is not a exception of them. However under these economic environment, Keio D.S. recently forced through new system installation. The installation this time is not just a system installation, but it is so to say that aiming at "work restructuring". In this session, the contents below: ·Why the system installation was required. ·How the new system has been useful in the execution of work restructuring after the release. ·What kind of analysis is used to substantiate the trends of customers and merchandise? ·How Keio D.S. is going to grow in the future are going to be talked. More specifically, the contents below: ·How to distinguish the loyal customers and the estrangement customers. ·What a new analytical method, decil transition analysis is. ·Specific practical case study using the decil analytical method. ·The new analytical method combining merchandise Speaker/Artist(s) Info Shunichi Hosaka Company Keio Department Store Co., LTD. Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	T	Trends in Master Data Management << less at Woodrow Wilson Ballroom B, C, D
About Master data management (MDM) is one of the most active practices in data management today, because it provides consistent data definitions for pressing business initiatives, like business intelligence (BI), business integration, operational efficiency, financial closings, and compliance. TDWI Research recently surveyed hundreds of BI professionals and their business sponsors, to discover successful approaches to MDM, as well as pitfalls to avoid. In short, most implementations divide into two broad practices - analytic MDM and operational MDM - and these are slowly combining into enterprise MDM. And most MDM solutions are homegrown and require five tools on average. The dizzying array of options is itself a barrier to action. This presentation quantifies current trends in users' practices for MDM, so attendees will have metrics for assessing the state of their own initiatives. And it explains how various approaches, architectures, and tools come together in the MDM technology Speaker/Artist(s) Info Philip Russom Company TDWI: The Data Warehousing Institute Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	T	Using the New DBQL XML Query Plan Feature in Teradata 13.0. << less at National Harbor 4, 5
About Database Query Logging (DBQL) is a well known logging infrastructure used for Workload Management, Performance Tuning and Query Analysis. This presentation discusses how to log detailed Optimizer plan information that was formally only available via the Query Capture Facility (QCF) into a new DBQL table called: Speaker/Artist(s) Info Douglas Brown, Jeff Shelton Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
4:30pm - 5:30pm	T	Using Tools to Improve Productivity as a Teradata DBA (with some poetry) << less at National Harbor 12, 13
About The Cobbler's Children Don't Like to Wear Shoes. As Teradata DBA's, we have all built or know of some excellent tools that we can use to do our job, and we shouldn't be ashamed of using or talking about them. This is an overview of the productivity-enhancing functionality we can gain by using a variety of tools, while keeping in mind that no tool is perfect. This session highlights the benefits of increased DBA data warehousing productivity through the use of modeling, home-made and advanced GUI-based tools (including ER/win and the Speaker/Artist(s) Info Frank Martinez Company Wells Fargo ISG Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
7:00pm - 11:00pm	C	Gala Event << less at Smithsonian National Museum of American History
About Don't miss the Wednesday evening Gala event held at a true U.S. capital city treasure! The Smithsonian's National Museum of American History comprises one of the greatest single collections of American history. The museum collects and preserves more than 3 million artifacts-a fascinating mosaic of American life. See an exciting variety of national treasures ranging from the original Star-Spangled Banner and Abraham Lincoln's top hat to Dizzy Gillespie's angled trumpet and Dorothy's ruby slippers from "The Wizard of Speaker/Artist(s) Info Partners Steering Committee Company Partners Steering Committee Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
Thursday, October 22
8:30am - 12:00pm	P	AB Inbev Takes Action with New Insight into Multi Value Compression << less at Maryland Foyer 1-6
About The Business Intelligence Team at Anheuser-Busch InBev is utilizing the latest features of Teradata's Multi Value Compression. As the world's largest brewer, ABInBev has been moving aggressively to integrate business intelligence across the globe. By the end of this session, you will learn from a customer's perspective what types of extract and load operations get the most performance benefits when using column compression, the importance of compression report metrics to ROI, the best practices in the application of MVC and why these methods are Speaker/Artist(s) Info Nicholas Polizzi, Mark Hofstetter Company Anheuser Busch InBev Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 9:30am	T	Active Enterprise Intelligence through the Manufacturing Analytics Platform << less at National Harbor 12, 13
About Putting data to work has always been a key concept behind active enterprise intelligence. A new Teradata offering, the Manufacturing Analytical Platform (MAP), provides the infrastructure to put detailed data to work quickly for operationalizing and activating the data warehouse. MAP utilizes master data management concepts for managing multiple data groupings for rapidly computing everything from simple statistical summaries to relative complex analytics with scoring. The results of these calculations are then immediately available to operators, engineers and managers using standard tools (BI, excel, email, etc.). MAP provides a structure for rapidly turning data into information while avoiding the difficulties of most current methodologies, such as exporting data to a statistical tool or requiring analytics to be computed on Speaker/Artist(s) Info Bruce Aldridge Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 12:00pm	P	Advanced Selection Techniques in Segmentation << less at Maryland Foyer 1-6
About Starting with real business questions discover the advanced features of Selection Manager in TRM 6.0. Which guests spend more than $100 dollars at the Slot Machines? Who spent an average of $1000 dollars over the past six months at blackjack and poker tables? Which guests spend more than $500 at the Blackjack table at the Las Vegas location? Answer these questions while exploring the difference between linked and unlinked AND, the use of aggregation (and to what level), independent attributes versus filter attributes, using advanced SQL Expressions, how to leverage Data Speaker/Artist(s) Info Jennifer Baldwin, Michael Chaves Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 12:00pm	P	Assessing Packaged Analytics for Enterprise Business Intelligence << less at Maryland Foyer 1-6
About As the data warehousing market matures, many vendors are packaging their data warehousing experience into pre-configured data models, analytic applications, and other accelerators in order to fast track business intelligence implementations. While a true "data warehouse in a Speaker/Artist(s) Info Stuart Mullins Company Lucidity Consulting Group Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 9:30am	S	Best Practices in Deploying IBM InfoSphere & Cognos Solutions with Teradata << less at Maryland 5, 6
About In this Special Interest Group, technology experts from IBM InfoSphere, IBM Cognos and Teradata will provide an overview of best practices in deploying IBM data integration and business intelligence solutions with Teradata. Joint customers of IBM and Teradata will also be present to share their deployment and integration experiences. This discussion will give you practical and tested recommendations on how to get the most from your investments in IBM and Teradata Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 9:30am	B	Caixa Galicia, 2002 to 2009 a DW Journey, Successes and Pitfalls << less at Maryland B
About Teradata journey on Caixa Galicia: initial ROI analysis, TVA and TCRM as a best of breed and killer applications on our environmnet Speaker/Artist(s) Info Joe Valino, Vicente Garcia Llorens Company Caixa Galicia Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 12:00pm	P	Capacity Management and Optimization in TASM Environment << less at Maryland Foyer 1-6
About It is easy to change TASM throttling, priority and resource allocations rules, but it is difficult to do it effectively keeping in mind Service Level Objectives (SLOs) for individual workloads. In this presentation we will review how modeling and optimization technology can be used to evaluate different scenarios and justify strategic capacity planning, tactical performance management and operational workload management decisions in TASM environment. We will review case study illustrating how workload characterization and performance prediction results can be used to justify realistic Service Level Objectives and Service Level Goals, enable comparison of the actual results with expected to create a closed loop proactive Service Level Speaker/Artist(s) Info Boris Zibitsker, Douglas Brown Company BEZ Systems Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 9:30am	G	Collecting Statistics: The Fundamentals << less at Cherry Blossom Ballroom
About Statistics about tables, columns, and indexes are a critical component in producing good query plans. This session will examine the differences between random AMP sampling and full statistics collection, and will take a brief look at USING SAMPLE. You'll get familiar with how to read statistics histograms and gain insights into collecting statistics on multiple columns, on partitioning columns, and on PARTITION. We'll talk about what "Explain Speaker/Artist(s) Info Carrie Ballinger Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 12:00pm	P	Data Quality One-Two Punch: DQRM and Teradata ADS Generator << less at Maryland Foyer 1-6
About To maintain their agility in response to changes in their industry, leading companies constantly rely on their collected data for an increasing array of mission-critical goals. But putting data to work toward those goals requires an assurance that the information in their data warehouse is of the highest quality. Companies are seeking better ways to ensure they have a plan in place to improve results so they can leverage the benefits of high-quality data, benefits that include greater confidence in analysis and reducing data reconciliation costs. These organizations are looking for a quick and cost-effective way to gain insight into the quality of their data. Exactly the combination of speed, simplicity, and low cost that Teradata's DQRM and ADS Generator provide. DQRM is the business rules repository and engine that documents and executes business rules. Teradata's ADS Generator tool provides a simple means to identify potential business rules and to resolve data quality Speaker/Artist(s) Info Danny Maddox, Frank Capobianco Company Teradata Corporation Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 9:30am	T	Data Warehousing at Verizon Wireless << less at National Harbor 10, 11
About After a brief introduction to the challenges we faced, this presentation will focus on describing our development environment, scheduling strategies, and how TASM has helped us manage the twin objectives of delivering new data in a timely manner while providing the necessary decision support environment for our hundreds of users. The development environment we have at Verizon Wireless enables us to deliver new functionality quickly and efficiently. In addition, we have incorporated the use of a number of coding best practices to enhance maintenance efforts, improve job restart capability, and easily handle reruns or special processing. Our scheduling strategies enable us to deliver updated data warehouse tables and critical extracts in a timely manner to support daily executive reporting, while handling later file arrivals and lower priority loads as well. Finally, throughout the day, our workloads are managed efficiently using TASM setting that have been optimized over Speaker/Artist(s) Info Ambal Sundaram, Vily Dardanes Company Verizon Wireless, Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 12:00pm	P	Emerging Advanced Analytical Applications in the Online World << less at Maryland Foyer 1-6
About The online world has stressed every aspect of building advanced analytical applications. Challenges range from handling huge volumes of data, dealing with real-time responses, free-form queries, unstructured data and integration with traditional data have begun to result in a slew of new applications. This presentation will discuss the current state of online advanced analytical applications, what requirements business are driving, what technologies are now available and some examples of what is being implemented. We will look at advanced analytical applications in the areas of: banner ad placement optimization, online inventory forecasting, keyword bid optimization, real-time re-marketing, customer value forecasting, online video usage scoring, using content affinity for targeting, dealing with analytics for dynamic web-sites, reducing customer services through understanding how to sync online help with IVR's and agents and improving agent performance with workflow Speaker/Artist(s) Info James Semenak, Doug Bryan Company Teradata Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 9:30am	B	Health Care Data Warehousing in the Government << less at Maryland C
About Our national health care crisis worsens every year. At the present growth rate annual expenditures for health care will double by 2016, reaching four trillion dollars and exceeding 20% of our gross national product. As a nation, we cannot continue to sustain these increases in cost, but we want to continue to sustain the historic drive to improve health care for all of our citizens. Government agencies and programs such as Medicare, Medicaid and the Veterans Health Administration (VHA) are right in the middle of this problem, facing rising expectations for care along with budgets that cannot possibly keep up. This session is about health care data warehousing in the government: what it is; how it can make a difference; what is being accomplished with it; and, what are the factors critical to the success of a health care data Speaker/Artist(s) Info Richard Winter Company WinterCorp Website http://www.teradata.com/teradata-partners/conference/session_info.cfm?SPEAKERAPP...
8:30am - 12:00pm	P	Interaction Capture at the User Interface - Evolution and Future Trends << less at Maryland Foyer 1-6

2009 Teradata PARTNERS User Group Conference & Expo

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